Senior Copywriter - Full-time

OVI; Mumbai; Hybrid; INR 800,000 - 900,000; Full time

Benefits offered by this job

Salary up to 9 LPA

Hybrid work model (3 days in-office, 2

Dynamic team environment

Exposure to diverse industries

Job summary

Orange Health Digital is seeking a Senior Copywriter with 4-5 years of experience to craft compelling content for social media and campaigns. You will translate strategy into high-impact, short-form formats and collaborate with designers and editors to deliver scroll-stopping content.

You will manage multiple brands, develop content calendars, and stay ahead of trends to align with brand objectives. Hybrid work model with in-office and work-from-home days is offered.

Qualifications

• Proven ability to write engaging content for social media and campaigns.
• Ability to translate strategy into scroll-stopping content for short-form formats.
• Experience in digital marketing or advertising agency is preferred.
• Strong collaboration with designers and video editors.

Responsibilities

• Understand client briefs to develop content ideas and campaigns.
• Write content for Reels, Shorts, ads, video scripts, posts, blogs, and web pages.
• Conceptualize social campaigns aligned with brand objectives.
• Collaborate with designers and editors to produce engaging content.
• Create monthly content calendars and support long-term planning.
• Track trends and adapt brand content accordingly.
• Coordinate with internal teams for timely delivery.

Skills

Strong writing

Conceptual thinking

Social media know-how

Attention to short-form content

Communication & collaboration

Job description

About the Company

Orange Health Digital is a fast-growing digital marketing agency focused on building impactful, insight-driven brand experiences. The team works closely with clients to deliver strategic, creative, and performance-driven campaigns across digital platforms.

About the Role

We are searching on behalf of our client for this role. This position is not with OVI. We are seeking a sharp, creative Senior Copywriter with 4-5 years of experience. You will craft compelling content and develop strong campaign ideas for social media, understanding platform nuances and translating strategy into high-impact, scroll-stopping content, especially in short-form formats.

Key Responsibilities

• Understand and interpret client briefs to develop effective content and campaign ideas.
• Write creative content for Reels, Shorts, ads, video scripts, social media posts, blog articles, and website pages.
• Conceptualize and execute social media campaigns aligned with brand objectives.
• Work with designers and video editors to create engaging content.
• Create monthly content calendars and contribute to long-term content planning.
• Stay on top of trends and translate them into relevant brand content.
• Collaborate with internal teams to ensure smooth execution and timely delivery.

Your Profile

• 4-5 years of prior experience in a digital marketing or advertising agency.
• Strong writing and conceptual thinking ability.
• Good understanding of social media platforms and content formats.
• Ability to write for short attention spans and performance-driven content.
• Strong communication and collaboration skills.
• Ability to manage multiple brands and timelines.

What's Offered

• Competitive salary up to 9 lakhs.
• Hybrid work model with 3 days in-office and 2 days work from home.
• Opportunity to work with a dynamic and growing team.
• Exposure to diverse industries and brand categories.

Ideal Candidate

The ideal candidate is a creative thinker with a passion for social media and digital marketing. You have a proven track record of writing engaging content for various platforms and can manage multiple projects efficiently. Your ability to collaborate with teams and translate client briefs into impactful content will set you apart. When you apply to this role, AI may be used to help analyse and format your information so the hiring team can review it more easily.