Copy Supervisor | Assistant Manager

Zoho; Mumbai; On-site; INR 1,500,000 - 3,500,000; Full time

Job summary

OML’s agency team is seeking a Copy Supervisor - Creative to drive digital branded content that resonates with pop culture and delivers measurable brand results. You will own concept development, write compelling copy, and oversee pitches while collaborating with strategy and campaign management teams.

You will dissect briefs, defend your point of view, and stay open to feedback. If you love entertainment and stay ahead of trends, this role is for you.

Qualifications

• 5+ years of experience in building creative digital branded content campaigns.
• Experience in copy and concept development including digital ad films, long form content, short video formats, etc
• Strong creative vision with an understanding of business objectives
• Proven experience with ideas for global or large regional brands
• Expertise in social best practices across platforms
• Experience crafting 360-campaigns from strategy development to tactical execution (AV/trailers, digital/social, OTT)

Responsibilities

• Translate brand brief and strategy into inspiring creative ideas and campaigns.
• Build branded content concepts from insight derived from an understanding of the brand, consumers, and cultural trends.
• Work with strategy and campaign management teams on the ask, brief, and insight.
• Develop disruptive ideas for the brand and potentially break the internet.
• Plan creative solutions end-to-end: concepting, writing and campaign output.
• Coordinate with directors, producers, and vendors for execution.
• Suggest content ideas for topical moments and platform features.
• Guide and upskill junior creatives.

Skills

Copywriting

Concept development

Creative campaigns

Social media

Brand storytelling

Team leadership

Job description

Our businesses include:

Move Over:

OML’s creative agency on a mission to bury the boring. Turning ads into entertainment people actually want to watch, share, and talk about. We help brands act like creators and build fandoms, not just followings.

Hypothesis:

One of India’s fastest growing creator-first & influencer marketing agencies, specializing in data-driven solutions to connect brands with the right audiences

OML Talent:

OML’s legacy business representing over 90+ of the most influential creators, comedians, writers, and storytellers shaping India’s entertainment landscape.

OML Studios:

India’s premier production house developing original IPs for leading OTT platforms. Also helps brands conceptualise and produce original IPs, manage syndication and licensing.

EighteenSixtyTwo:

Bacardi’s offsite content and advertising agency, with campaigns in 20+ countries, delivering top-tier creative and content marketing solutions.

OML Sports:

A creative content studio crafting high-impact ads, social media campaigns, and sportainment content for leading teams and leagues. We bring sports stories to life with innovative formats and audience-first storytelling.

About the role:

OML’s agency team - MOis looking for a Copy Supervisor - Creative to drive our work at the intersections of all the opportunities that digital branded content represents. The team is tasked with creating content that impacts pop-culture while driving positive results for brands - the Copy Supervisor will have the critical oversight of helping define how brands show up on the newsfeeds and timelines of audiences today.

You will be hands‑on responsible for conceptualisation, development and execution of digital marketing campaigns and pitches. Owning brand presentations, being the creative point person on pitches, and collaborating strategically with other campaign team members – you must be able to operate autonomously as required while maintaining creative integrity.

The role requires the ability to dissect briefs; explain and present your point of view; and finally sell and defend your ideas, while remaining open to feedback and constructive criticism. This role is for you if you have a passion for using consumer insights to create bigger, better, and bolder campaigns.

Key responsibilities:

• Translate brand brief and strategy into inspiring creative ideas and campaigns.
• Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours, and cultural trends
• Work with the strategy and campaign management teams to think through the ask, the brief, the insight, the approach.
• Confident in developing disruptive ideas for the brand - We want you to break the internet
• Effectively plan creative solutions all through - concepting, writing and managing campaign output.
• Creatively involved in end-to-end coordination and execution with third parties like director, producer and vendors.
• Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases.
• Guiding young creatives and helping them upskill and learn

Qualifications and Prior Experience:

• 5+ years of experience in building creative digital branded content campaigns at a publisher, agency, brand or media house
• Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile
• Proven experience with copy and concept development including digital ad films, long form content, short video formats, etc
• Strong creative vision with an understanding of business objectives
• Track record of creating ideas for global or large regional brands.
• Expertise in social best practices across platforms.
• Past experience of crafting 360-campaigns, from strategy development to tactical execution (including AV/trailers, digital/social, OTT)
• Should love entertainment and consume ridiculous amounts of content.
• Should be well adept with global & Indian trends, formats and latest developments in the social and branded content space.
• Proven experience in building insight-driven solutions for brands across categories.
• Very high awareness of pop-culture both on and off digital, and also remain aware of the broader zeitgeist.
• Ability to work collaboratively with different teams and departments to create something great
• Resourceful and nimble thinking without dependence on big budgets or stacked staffing for projects.

Our values:

• We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient
• We demonstrate honesty, excellence and commitment to success
• ‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes
• We make mistakes, but only to learn from them to build resilience
• We take care of ourselves and our colleagues
• We are our own managers
• We are committed to equality and inclusion
• We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible

Thank you!

Thank you for taking the time to go through the opportunity we have to offer.

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)

We will get in touch with you if your profile gets shortlisted.