Senior Copywriter

Hexafun; Mumbai; On-site; INR 700,000 - 900,000; Full time

Job summary

Hexafun, a bold lifestyle accessories startup based in Mumbai, seeks a Senior Copywriter to shape the brand voice across campaigns, social, digital, packaging and product communication.

You will think beyond individual copy, crafting big ideas from briefs, and translating them into memorable lines and assets across channels. A strategic writer who thrives in a fast-paced startup will fit well here.

Qualifications

• 4–6 years of relevant copywriting experience (digital and/or traditional广告)
• Strong portfolio showcasing campaign thinking, concepts and day‑to‑day copywriting
• Own laptop and standard workweek (Mon–Fri) required

Responsibilities

• Develop campaign platforms, big ideas and brand concepts across product launches and brand initiatives.
• Create social, digital and packaging copy aligned with the brand voice.
• Write for website, banners, CRM, and performance marketing.
• Contribute to naming, nomenclature and brand collateral.
• Collaborate with designers, marketers and product teams to elevate creative quality.

Skills

Campaign thinking

Brand storytelling

Headlines & copywriting

Creative thinking

Collaboration

Job description

About the company:

We are a new-age, funky lifestyle accessories startup on a mission to break the monotony with trendsetting, edgy, and tech-driven products. Our brand thrives on bold storytelling, quirky aesthetics, and AI-powered creativity. We started our operations amidst the pandemic and has been about 5years now and we are looking to grow our team in as we grow the business further.

Website - www.hexafunstyles.com

Role Overview:

We’re looking for a Senior Copywriter who can think beyond just writing copy. Someone who understands how a powerful campaign idea is born, how a brand builds its voice, and how that voice translates across everything from a 30-second video to a social media post, website banner, packaging, or a performance ad. If you are a strategic thinker, sharp with words, curious by nature, and genuinely excited by great creative work then we’d love to hear from you. If you get a kick out of cracking a brilliant idea, spotting a cultural trend before everyone else does, finding the perfect line, or turning an ordinary brief into something memorable, we’d love to hear from you.

Designation

Senior Copywriter

Salary range

7 to 9 lacs p.a. (depending upon past experience & previous salary being drawn)

Requirements:

• 4 to 6 years of relevant experience in copywriting, preferably across both digital and mainline advertising agencies.
• Strong portfolio demonstrating campaign thinking, conceptual work and day-to-day copywriting.
• Must have their own laptop, we have Monday to Friday working.

What we’re looking for:

• Strong understanding of how to build a campaign idea from a brief, rather than simply writing individual pieces of communication.
• A strategic thinker and creative writer who can connect business objectives with compelling creative ideas.
• Strong command over language, storytelling, headlines and conceptual thinking.
• Someone with a genuine appreciation for great advertising, campaigns and creative culture.
• Ability to switch comfortably between big-picture campaign thinking and everyday execution.
• Someone who can write for different objectives such as brand building, engagement, performance, retention and conversion.
• Curious about culture, trends, consumer behaviour, internet culture and what makes people pay attention.
• Ability to elevate the brand's tonality, voice and overall quality of creative content.
• Strong collaborator who enjoys working with designers, marketers, product teams and other stakeholders.
• Comfortable working in a fast-paced startup environment, where priorities can change and multiple briefs can come your way in a day.
• An enthusiastic self-starter who doesn't wait for the perfect brief to think of a great idea.
• Most importantly, someone who loves advertising and gets genuinely excited about making great work.

Job Description:

You will work across brand, campaign, social, digital and product communication, including:

• Campaigns & Big Ideas: Ideate and develop campaign platforms, big ideas and communication concepts for product launches and brand initiatives.
• Social Media: Develop creative copy and concepts for day-to-day social media communication across platforms.
• Trends & Culture: Write meme, trend and culture-led content that feels relevant, timely and true to the brand.
• Performance & Retention: Develop sharp, persuasive copy for performance marketing, CRM, retention and conversion-led communication.
• Website & Digital: Write copy for website creatives, landing pages, banners, digital campaigns and other online touch points.
• Naming & Nomenclature: Coin collection names, product names, campaign properties, features and other brand nomenclature.
• Packaging: Develop packaging copy that is engaging, clear and aligned with the brand voice.
• Other Copies: Write for brand books, product catalogues, brochures and other brand collateral.