Senior Copywriter

Dentsu; Mumbai; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Dentsu Creative in Mumbai is seeking a copy-and-content professional to concept and realize ideas through language, shaping tonality with senior teams. You will develop short and long-form copy to support overarching consumer experiences.

You will write real-time web copy, engage audiences on social spaces, and collaborate with IT and marketing to ensure coherent delivery across channels and campaigns.

Responsibilities

• Understand bigger picture online objectives and ensure all activity supports wider online objectives (e.g. best practice backlink building, keyword utilization).
• Hands-on interaction within social media sites such as Facebook and Twitter.
• Engage with off-site social properties – blogs, Facebook fan pages, forums, etc.
• Write great engaging web copy in real time that stimulates user interaction, discussion and engagement.
• Sell content online by delivering great service, content and information while linking to commercial actions where relevant.
• Use a toolkit to measure and monitor social activity, determine what works, tweak and improve content and communications.
• Maintain close links with other parts of the organization to ensure aligned marketing and online strategy.
• Respond to changes within social networks and adapt accordingly.
• Monitor and present relevant data, trends, successes and exceptions.
• Deliver the right message through the right channels with proper web etiquette.
• Create real-time content for relevant social spaces to dynamically engage the audience.
• Provide creative input on content and ideas for social media viral marketing.
• Work with offline marketing and online marketing teams as well as IT/web teams for coherent delivery of activities aligned to strategic objectives.
• Be enthusiastic but responsible.

Job description

The purpose of this role is to support conceptualizing and realizing ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas alongside senior team members and management.

• 1. Understand of bigger picture online objectives and ensure all activity supports wider online objectives e.g. best practice back link building, keyword utilisation etc.
• 2. Responsibility for hands on interaction within social media sites such as Facebook, twitter etc.
• 3. Responsibility for hands on interaction with off-site social properties – other people blogs, other company Facebook fan pages, forums etc.
• 4. Ability to write great engaging web copy in a real time environment that can stimulate user interaction, discussion and engagement.
• 5. Use etiquette and ability to ‘sell without selling’ online by delivering great service, great content & information but linking through to commercial transactions where relevant and appropriate
• 6. Use of a toolkit to measure and monitor social activity- determine what works, tweak and improve content, communications etc.
• 7. Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered
• 8. Respond and react to changes within social networks – changes in functionality, methods of engagement etc.
• 9. Monitor and present relevant data, trends, successes, exceptions etc.
• 10. Use great web etiquette to ensure the right message is delivered through the right channels without offending or annoying anyone.
• 11. Deliver real time content within relevant social spaces which dynamically engages the audience.
• 12. Creative input on content, ideas on social media viral marketing.
• 13. Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives.
• 14. Be enthusiastic but be responsible.

Location: India - Maharashtra- Mumbai - Andheri East - The Square - Level 8

Brand: Dentsu Creative

Type: Full time Contract Type: Permanent

About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work