Junior Copywriter | Digital & BRAND Content

Digitactix; Mumbai; On-site; INR 350,000 - 600,000; Full time

Job summary

Digitactix seeks a creative, digitally proficient Junior Copywriter to craft engaging, brand-aligned content across industries. The role blends long-form, mid-form, and short-form content while incorporating SEO principles and campaign objectives in collaboration with Creative, Strategy, SEO and Account Management teams.

The position is based in Andheri East, Mumbai (Work from Office) and involves developing content for blogs, websites and digital campaigns, with a focus on storytelling and

Qualifications

• Up to 3 years of digital copywriting, content writing or agency experience.
• Bachelor's degree in English, Mass Communication, Marketing or Journalism required.
• Familiarity with SEO and content strategies is a plus.

Responsibilities

• Content Development: Write blogs, articles, website copy, landing pages, emails, case studies, social posts and paid advertising copy.
• Creative Ideation: Propose campaign concepts, headlines and messaging.
• SEO Integration: Apply keywords, meta tags, headings and internal linking principles.
• Brand Communication: Adapt writing style and tone for different brands and audiences.
• AI-Assisted Writing: Use tools like ChatGPT, Jasper, Copy.ai for research and outlines.
• Cross-Functional Collaboration: Work with Art Directors, Designers, SEO Specialists and Account Managers.
• Quality Assurance: Proofread and refine content for grammar, readability and accuracy.
• Workflow Management: Manage multiple deadlines and content reviews.

Skills

Creative writing

SEO writing

Content strategy

Editorial proofreading

AI-assisted writing

Project management

Education

Bachelor's degree in English, Mass Communication, Marketing or Journalism

Tools

WordPress/CMS

GA4

Google Search Console

Job description

Experience: 13 Years | Location: Andheri East, Mumbai (Work from Office)
Reports To: Copy Lead / Copy Head / Creative Director

Role Overview

Digitactix seeks a creative, digitally proficient Junior Copywriter to develop engaging, brand-aligned and search-friendly content across industries. The role covers long-form content (50%), mid-form content (20%) and short-form content (30%), combining storytelling, SEO principles and campaign objectives while collaborating with Creative, Strategy, SEO and Account Management teams.

Key Responsibilities

• Content Development: Write blogs, articles, website copy, landing pages, emails, case studies, social posts and paid advertising copy.
• Creative Ideation: Contribute campaign concepts, headlines, messaging, digital video scripts and short-form content ideas.
• SEO Integration: Incorporate search intent, relevant keywords, meta tags, headings and internal linking principles into content.
• Brand Communication: Adapt writing styles, tone and messaging to different brands, industries, platforms and target audiences.
• AI-Assisted Writing: Use ChatGPT, Jasper, Copy.ai and similar tools for research support, ideation, outlines and tone exploration.
• Cross-Functional Collaboration: Work with Art Directors, Designers, SEO Specialists, Content Strategists and Account Managers.
• Quality Assurance: Proofread and refine content for grammar, readability, accuracy, consistency and adherence to creative briefs.
• Workflow Management: Participate in brainstorming, content reviews and campaign planning while managing multiple deadlines.

Good-to-Have Skills (not essential)

Understanding of paid media and content funnels; WordPress/CMS familiarity; exposure to GA4 and Google Search Console; experience writing for BFSI, IT/ITES, Lifestyle, Healthcare or FMCG brands.

KPIs / Success Metrics

• Content Quality: Brand-tone consistency and Flesch readability score above 70.
• SEO Impact: Improvements in keyword rankings and organic CTR.
• Productivity: Timely, accurate and error-free content delivery.
• Collaboration: Positive feedback from Creative, SEO and Account Management teams.
• Learning: New writing formats, tools and capabilities mastered each quarter.

Education & Background

Bachelor's degree in English, Mass Communication, Marketing or Journalism, with up to 3 years of digital copywriting, content writing or agency experience.

Visit: Digitactix.com

Email: [e-mail]