Senior Copywriter

Brand Catapult; Delhi; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Brand Catapult is seeking a Senior Copywriter who is a strategic thinker, prolific writer, and storyteller, to craft clear, concise copy for ads, social posts, websites, emails and brochures.

You will ensure the brand voice stays consistent across channels, conduct audience research, and collaborate with designers and marketers to deliver integrated campaigns.

You will lead a team of writers, review work for brand adherence, and participate in brainstorming to shape upcoming campaigns.

Qualifications

• Bachelor's degree in Creative Writing, Marketing, Communications, or related field.
• Team handling experience is mandatory.
• Excellent writing and communication skills.
• Experience of more than 4 years in an advertising / digital agency.
• Ability to write attention-grabbing headlines and effective body copy.

Responsibilities

• Develop clear, concise copy for marketing materials including advertisements, social media posts, website content, email campaigns, and brochures.
• Ensure consistency in the brand voice and messaging across all platforms to maintain a strong brand identity.
• Conduct thorough research to understand the target audience, industry trends, and competitors' strategies.
• Collaborate with the marketing team, designers, and stakeholders to develop cohesive campaigns.
• Manage a team of creative writers, review their work, ensure it is error-free and aligns with brand guidelines.
• Participate in brainstorming sessions to develop content ideas and themes for campaigns.
• Keep abreast of industry trends and best practices to continually improve content quality.

Skills

Strategic thinking

Storytelling

Copywriting

Brand voice

Team management

Creative writing

Headlines writing

Communication skills

Education

Bachelor's degree in Creative Writing, Marketing, Communications, or related field

Job description

We are a team of marketers who wants to revolutionise the world of marketing and branding through meticulous research, strategic thinking, and intelligent communication. We aspire to elevate brands by seamlessly integrating creativity and data-driven insights, empowering them to make a meaningful impact and inspire positive change on a global scale.

We are looking for a Senior Copywriter who:

• Is a strategic thinker, prolific writer, and at the very core of it all, a storyteller – someone with a unique lens to look at the world and its actions
• Can develop clear, concise, and creative copy for a wide range of marketing materials, including but not limited to, advertisements, social media posts, website content, email campaigns, and brochures
• Can ensure consistency in the brand voice and messaging across all platforms and materials to maintain a strong brand identity and resonate with the target audience
• Can conduct thorough research to understand the target audience, industry trends, and competitors' strategies to inform your copy and make it more effective
• Will collaborate with the marketing team, designers, and other stakeholders to develop cohesive and integrated marketing campaigns that deliver the intended message effectively
• Will manage a team of creative writers by reviewing their work and ensure it is error-free, adheres to the brand guidelines, and meets the desired objectives
• Will participate in brainstorming sessions to develop content ideas, themes, and strategies for upcoming campaigns
• Keeps abreast of industry trends, emerging technologies, and best practices in copywriting and marketing to continually improve the quality and effectiveness of our content

Other Requirements

• Team handling experience is mandatory
• Excellent writing and communication skills
• Experience of more than 4 years in an advertising / digital agency
• Ability to write attention-grabbing headlines and effective body copy
• Bachelor's degree in Creative Writing, Marketing, Communications, or related field

Working Days: Monday to Saturday (Except 1st and 3rd Saturdays)