Senior Content Writer

Limelight Lab Grown Diamonds; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Limelight Lab Grown Diamonds seeks an experienced Content Writer to craft engaging copy across digital and print channels. You will shape brand storytelling for jewellery collections, product launches, and campaigns, while ensuring voice consistency and high editorial standards.

With 5+ years in content writing, you will develop campaigns, optimize SEO copy, and collaborate with Marketing, Design, and PR teams to drive brand growth in the luxury jewelry space.

Qualifications

• Bachelor's degree in Mass Communication, Journalism, English, Marketing, Advertising, or a related field.
• Master's degree is an added advantage.
• 5+ years as a Content Writer or in a similar role.
• Experience in Jewelry, Diamonds, Luxury Retail, Fashion, Lifestyle, Beauty, Premium Consumer Brands, E-commerce, or Advertising/Creative Agencies preferred.
• Strong portfolio showcasing brand storytelling, campaign development, and multiplatform content.
• Exceptional creative writing, copywriting, editing, and proofreading skills.
• Strong understanding of brand voice, positioning, and storytelling frameworks.
• Ability to create compelling content across social media, websites, blogs, emailers, ad copies, scripts, brochures, and long-form content.
• Good knowledge of SEO content writing and digital marketing.
• Strong conceptual thinking with the ability to develop creative campaign ideas.
• Excellent communication, collaboration, presentation, and stakeholder management skills.
• Sharp attention to detail, creativity, and sound editorial judgment.
• Ability to manage multiple projects and deliver high-quality content within deadlines

Responsibilities

• Develop engaging and persuasive content for digital, print, website, social media, emailers, brochures, catalogues, blogs, and advertising campaigns.
• Conceptualize creative campaign ideas and marketing communication aligned with the brand strategy.
• Create compelling copy for product launches, festive campaigns, retail promotions, and brand initiatives.
• Develop storytelling and communication for jewellery collections, product launches, and brand campaigns.
• Write high-impact ad copies for print, digital, outdoor (OOH), and performance marketing campaigns.
• Draft press releases, media notes, founder communications, and corporate announcements.
• Create unique and memorable names for jewellery collections and product ranges.
• Ensure consistency in brand voice, tone, and messaging across all customer touchpoints.
• Collaborate with Marketing, Design, Digital, PR, Retail, and Merchandising teams for
• Edit, proofread, and review content to maintain quality and accuracy.
• Develop SEO-friendly website content, blogs, landing pages, and product descriptions.
• Stay updated with market trends, consumer behaviour, and industry best practices.

Skills

Brand storytelling

Copywriting

Editing

SEO writing

Multiplatform content

Stakeholder management

Content strategy

Creative writing

Communication

Attention to detail

Education

Bachelor's degree

Master's degree

Job description

Qualifications:

Bachelor's degree in Mass Communication, Journalism, English, Marketing, Advertising, or a related field.

Master's degree is an added advantage.

Industry:

Candidates with experience in Jewelry, Diamonds, Luxury Retail, Fashion, Lifestyle, Beauty, Premium Consumer Brands, E-commerce, or Advertising/Creative Agencies will be preferred.

Experience:

5+ years as a Content Writer or in a similar role

Key Responsibilities

• Develop engaging and persuasive content for digital, print, website, social media, emailers, brochures, catalogues, blogs, and advertising campaigns.
• Conceptualize creative campaign ideas and marketing communication aligned with the brand strategy.
• Create compelling copy for product launches, festive campaigns, retail promotions, and brand initiatives.
• Develop storytelling and communication for jewellery collections, product launches, and brand campaigns.
• Write high-impact ad copies for print, digital, outdoor (OOH), and performance marketing campaigns.
• Draft press releases, media notes, founder communications, and corporate announcements.
• Create unique and memorable names for jewellery collections and product ranges.
• Ensure consistency in brand voice, tone, and messaging across all customer touchpoints.
• Collaborate with Marketing, Design, Digital, PR, Retail, and Merchandising teams for
• Edit, proofread, and review content to maintain quality and accuracy.
• Develop SEO-friendly website content, blogs, landing pages, and product descriptions.
• Stay updated with market trends, consumer behaviour, and industry best practices.

Skills & Experience:

• Strong portfolio showcasing brand storytelling, campaign development, and multiplatform content.
• Exceptional creative writing, copywriting, editing, and proofreading skills.
• Strong understanding of brand voice, positioning, and storytelling frameworks.
• Ability to create compelling content across social media, websites, blogs, emailers, ad copies, scripts, brochures, and long-form content.
• Good knowledge of SEO content writing and digital marketing.
• Strong conceptual thinking with the ability to develop creative campaign ideas.
• Excellent communication, collaboration, presentation, and stakeholder management skills.
• Sharp attention to detail, creativity, and sound editorial judgment.
• Ability to manage multiple projects and deliver high-quality content within deadlines