You'll own written content across multiple brands under Terminus Inc, : blog, website, SEO, email and learning content. You write, edit and ship. This is not a scheduling, captioning or community management role.
WHAT YOU'LL OWN
- Social: Weekly blog's for various brands
- Website & SEO: New pages, page rewrites, landing pages, blogs, web enhancement content, metadata and CTAs. Do keyword research and on-page optimisation, track rankings and organic traffic, and improve what underperforms.
- Email: Automated, transactional and enquiry-response emails and customer communication templates for both brands.
- learning content: Research, structure and write training modules, workshop materials, design curriculums, and learning resources.
- Editorial standards: Edit and proofread everything that goes out. Keep each brand's voice distinct and consistent, and own the content calendar.
- Coordination: Work with design and development so copy is implemented correctly and on time.
HOW YOU'LL BE MEASURED
- Cadence: Consistent publishing on every brand, every week, without chasing
- Organic growth: Month-on-month organic traffic growth on the website, and follower growth across handles.
- Engagement: Engagement rate rising as the audience grows, with saves and shares as the key signal
- Search: Organic traffic and keyword rankings trending up
- Business impact: Click-throughs and enquiries traceable to content
YOU MUST HAVE
- 3+ years writing for brands across both social and website/SEO, with live work you can show
- Experience running multiple brand accounts with different voices at the same time
- SEO content that ranked, with results you can show
- Native-level written English, editorial instinct and meticulous attention to detail
- Full availability and responsiveness during US Eastern business hours (7:30 PM to 3:30AM IST)
- Ownership. You'll be given the goal, not the steps.
NICE TO HAVE
- Instructional or training content experience
- Experience in an art, design or luxury context, or proof you can get there fast
- Working knowledge of GA4, Google Search Console, Meta Business Suite, and Brevo