Content Writer

Binks; Bengaluru; On-site; INR 350,000 - 700,000; Full time

Job summary

Binks is seeking a Content Writer to own the content roadmap across web, app, social, email, and campaigns from Bengaluru. You will define brand tone, craft copy, and oversee scripts for video content while ensuring consistency in voice across channels.

The role requires 1–2 years of content writing experience, internships included, with strong storytelling and editorial skills and a portfolio of work.

Qualifications

• Proven experience in content writing and editorial work.
• Strong storytelling and writing across formats.
• Experience managing content calendars and production workflows.
• Understanding of ecommerce content and conversion drivers.
• Familiar with SEO basics for web and email.
• Comfort using AI tools and data dashboards.
• Excellent project management and stakeholder communication.

Responsibilities

• Own content strategy and calendar across web, app, social, email and campaigns.
• Identify content gaps across discovery, consideration, purchase, post-purchase.
• Partner with marketing, brand and category teams for launches and campaigns.
• Define and maintain brand tone and messaging pillars.
• Create scripts for video, reels, and campaign content and write site copy.
• Ensure voice consistency across channels and formats.
• Manage content production pipeline and asset library; review work.
• Coordinate timelines to deliver multiple projects on time.
• Use data and user insights to refine content approach and improve outcomes.

Skills

Content writing

Brand storytelling

Editorial writing

Content calendars

SEO fundamentals

AI content tools

Project management

Stakeholder communication

Job description

We're looking for a Content Writer to be the driving force behind our brand's content: messaging, planning, scripting, and execution, across 3 verticals of the brand. You'll own the content roadmap end-to-end, ensuring every piece serves both business goals and user needs, while staying tightly aligned with broader marketing and brand objectives.

Key Responsibilities

• Own the content strategy and calendar across web, app, social, email and campaigns
• Identify content gaps and opportunities across the customer journey: discovery, consideration, purchase, post purchase.
• Partner with marketing, brand, and category teams to align content with seasonal launches, campaigns, and sale events.

Messaging & Scripting

• Define and maintain brand tone of voice, messaging pillars and content guidelines
• Write and/or oversee scripts for video, reels, product stories, and campaign content
• Craft compelling copy for product pages, landing pages, lookbooks, and campaign assets
• Ensure consistency of voice across all channels and formats

Content Management & Execution

• Manage the content production pipeline: briefing, reviewing, and approving work from editors, designers and video teams
• Maintain a content repository/asset library for easy reuse and repurposing
• Manage timelines to ensure on-time delivery across multiple concurrent projects

Performance & Optimization

• Use data and user insights to continuously refine content approach
• A/B test messaging, formats and creative angles to improve outcomes
• Stay on top of fashion, e-commerce and content trends to keep the brand culturally relevant

Cross-functional Alignment

• Work closely with performance marketing, social media, and design teams to ensure integrated campaigns
• Present content strategy and performance updates to leadership

Requirements

• 1-2 years of experience as a Content Writer including internships, preferably in editorial writing, brand content, fashion, lifestyle or e-commerce.
• Please attach your resume along with your portfolio or samples of your previous work when applying. This is a mandatory requirement, and applications submitted without a portfolio or work samples will not be considered.
• Strong writing and storytelling skills with an eye for visual/brand aesthetics
• Proven experience managing content calendars and cross-functional production workflows
• Understanding of e-commerce funnels and how content drives conversion
• Familiarity with SEO fundamentals, social content formats, and email/lifecycle marketing
• Comfort working with AI and data: GA, content performance dashboards, etc.
• Excellent project management and stakeholder communication skills

Nice to Have

Experience with fashion/apparel brands specifically