Content Writer

Poornam Info Vision; Ernakulam; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Poornam Info Vision in Kerala seeks a strategic Senior Content Writer / Lead Content Strategist with 6–8 years of experience to lead brand narrative, drive SEO, and engage audiences across the customer lifecycle.

You will shape editorial strategy, mentor junior writers, and collaborate with cross-functional teams to deliver high-impact content, including whitepapers, case studies, and campaigns for B2B/B2C SaaS and IT services.

Qualifications

• 6–8 years of professional content writing experience.
• Experience in B2B/B2C SaaS, IT/ITeS, or digital marketing agencies preferred.
• Strong portfolio of long-form content and thought leadership.

Responsibilities

• Lead end-to-end content production: whitepapers, case studies, video scripts, eBooks, blogs.
• Develop and manage editorial strategy and calendar aligned with product marketing and campaigns.
• Maintain and optimize brand voice across channels.
• Collaborate with Product, Sales, Design, and Performance Marketing teams.
• Mentor junior writers and freelancers; oversee quality and consistency.
• Monitor content performance using SEO and analytics; improve ROI.

Skills

Content strategy

Copywriting

Editorial leadership

SEO optimization

Cross-functional collaboration

Mentorship

Strategic thinking

Project management

B2B/B2C SaaS knowledge

Education

Bachelor's or Master's in English/Journalism/Communications/Marketing

Tools

Ahrefs

SEMrush

Yoast

Google Search Console

WordPress CMS

Job description

Job Summary

We are looking for a strategic and highly skilled Senior Content Writer / Lead Content

Strategist with 68 years of experience to lead and elevate our brand's narrative. The ideal

candidate goes beyond writing compelling copy—they understand how content drives business

growth, improves SEO performance, and engages audiences throughout the customer lifecycle.

In this role, you will be responsible for creating high-impact content, shaping editorial strategy,

mentoring junior team members, and collaborating with cross-functional teams to deliver

measurable business outcomes.

Key Responsibilities

1. Strategy & Content Creation

End-to-End Content Production

• Research, conceptualize, write, edit, and review high-impact long-form content,

including:

• Whitepapers
• Case studies
• Video scripts
• eBooks
• Comprehensive blogs

Create engaging short-form content, including:

• Ad copy
• Email campaigns
• Landing pages
• Social media content

Editorial Strategy

• Develop, manage, and execute the editorial calendar aligned with: Product marketing initiatives
• Lead generation campaigns
• Brand awareness objectives

Brand Voice & Governance

• Maintain and continuously refine brand voice guidelines across all marketing channels.
• Ensure consistency, editorial excellence, and tone accuracy in every piece of content.

2. Technical & Analytical Leadership

Advanced SEO Strategy

• Partner with the SEO team to:
• Conduct keyword research and content optimization.
• Identify content gaps.
• Develop search-intent-driven content.
• Optimize existing assets for organic visibility and conversions.

Performance Tracking

• Monitor and analyze content performance using SEO and analytics tools.
• Evaluate metrics such as:
• SEO performance
• Readability
• Content quality
• Engagement
• Conversion rates
• Continuously refine content strategies to maximize ROI.

3. Collaboration & Operations

Cross-Functional Collaboration

• Collaborate with Product, Sales, Design, and Performance Marketing teams.
• Translate technical concepts and business solutions into clear, compelling, and audience-friendly content.

Mentorship & Quality Assurance Review and edit content produced by:

• Junior writers
• Freelancers
• Agencies

Key Requirements

Experience & Education

Experience

• 6–8 years of proven experience in:
• Professional content writing
• Copywriting
• Content strategy
• Experience in B2B/B2C SaaS, IT/ITeS, or Digital Marketing Agencies is preferred.

Education

• Bachelor's or Master's degree in:
• English
• Journalism
• Communications
• Marketing
• Or a related discipline

Portfolio

• Strong portfolio showcasing high-performing content across multiple digital channels,
• Long-form articles
• SEO content
• Conversion copy
• Campaign assets

Thought leadership pieces

Technical & Domain Skills

SEO Expertise

• Strong understanding of:
• Modern SEO best practices
• Keyword research and mapping
• Search intent analysis
• On-page optimization
• Hands-on experience with tools such as:
• Ahrefs
• SEMrush
• Yoast
• Google Search Console (preferred)

CMS & Marketing Technology

• Proficiency with:
• WordPress or similar CMS platforms
• AI writing and productivity tools
• Marketing automation and analytics platforms

Research & Content Development

• Excellent ability to:
• Interview Subject Matter Experts (SMEs)
• Analyze market and industry trends
• Convert complex topics into engaging, authoritative thought leadership content

Soft Skills & Leadership

Strategic Thinking

• Ability to align content initiatives with:
• Customer journeys
• Sales funnels
• Business objectives

Project Management

• Highly organized with exceptional time-management skills. Ability to manage multiple high-priority projects simultaneously while meeting deadlines.

Editorial Excellence

• Exceptional command of:
• English grammar
• Style
• Tone
• Proofreading
• Editorial review
• Strong attention to detail with a commitment to producing high-quality, error-free content.