Content Writer

2Hats Logic Solutions; Ernakulam; Presencial; INR 350.000 - 600.000; Jornada completa

Descripción de la vacante

2Hats Logic Solutions is seeking a marketing-focused writer who can turn insights into content that drives clicks, conversations, and conversions. This role centers on writing-led content; video, design, and ad management are not the focus.

The ideal candidate has 2–3 years in content marketing, with strong writing and research skills, and a solid grasp of content strategy, SEO, AEO/GEO, and social media. B2B, SaaS, or tech exposure is a plus.

Formación

• 2–3 years of experience in content marketing or a related role.
• Excellent writing, research, and communication skills; strong writing is essential.
• A good understanding of content strategy, SEO, AEO/GEO, and social media marketing.
• Experience creating content for websites, blogs, and social platforms, especially LinkedIn.
• Analytical mindset and ability to use performance insights to improve results.
• Creativity, initiative, and ownership from planning through execution.
• Experience in B2B marketing, eCommerce, SaaS, or technology is a plus.

Responsabilidades

• Content Strategy & Creation: develop engaging website content, blogs, landing pages, case studies, and marketing materials.
• Social Media Marketing: plan and create content for LinkedIn and other platforms to boost visibility and engagement.
• SEO, AEO & GEO: improve organic visibility through SEO and content optimisation.
• Lead Generation: craft content addressing client challenges to support business development.
• Research & Insights: identify industry trends, audience needs, and competitive content opportunities.
• Performance Tracking: monitor organic traffic, visibility, social engagement, and leads to improve results.
• Teamwork & Collaboration: work with design, development, and business teams to create impactful content.

Conocimientos

Content strategy

SEO

Social media marketing

Lead generation

Research & insights

Performance tracking

Team collaboration

Descripción del empleo

Can you turn words into clicks, conversations, and conversions?

We’re looking for a writer who understands marketing. Someone who knows great content is more than well-written words: it reaches the right audience, builds credibility, improves online visibility, and helps the business grow.

Writing is the heart of this role. If you enjoy researching, experimenting with ideas, and seeing what your words can achieve, this one’s for you.

Please note: this is a writing-led role. Video, design, and ad management aren’t what we’re hiring for.

Also we’re currently looking for candidates with 2–3 years of relevant experience. If your experience is beyond this range, we appreciate your interest but may not be able to consider your application for this role.

What You’ll Do

• Content Strategy & Creation: Develop engaging website content, blogs, landing pages, case studies, and marketing materials aligned with business goals.
• Social Media Marketing: Plan and create compelling content for LinkedIn and other relevant platforms to strengthen brand visibility and audience engagement.
• SEO, AEO & GEO: Improve organic visibility through SEO, content optimisation, and AEO/GEO practices.
• Lead Generation: Create content that addresses potential clients’ challenges, communicates our expertise, and supports business development.
• Research & Insights: Identify industry trends, audience needs, and competitor strategies to uncover valuable content opportunities.
• Performance Tracking: Monitor organic traffic, search visibility, social media engagement, and leads to continuously improve results.
• Teamwork & Collaboration: Collaborate with design, development, and business teams to create effective, engaging, and impactful content.

What We’re Looking For

• 2–3 years of experience in content marketing or a related role.
• Excellent writing, research, and communication skills. Strong writing is the core requirement.
• A good understanding of content strategy, SEO, AEO/GEO, and social media marketing.
• Experience creating content for websites, blogs, and social media, particularly LinkedIn.
• An analytical mindset and the ability to use performance insights to improve results.
• Creativity, initiative, and ownership from planning through execution.
• Experience in B2B marketing, eCommerce, SaaS, or technology is a plus.

We Want to See What Your Content Can Achieve

Have you grown organic traffic, improved search visibility, increased social media engagement, or generated leads through your writing?