Social Media & Content Executive

Dentsu Amp; Mumbai; On-site; INR 550,000 - 750,000; Full time

Job summary

Dentsu AMP in Mumbai is seeking a Social Media & Content Executive who understands what makes brands relevant, engaging and culturally plugged in. You’ll own social media and content end-to-end—from ideation to production, publishing and performance.

The ideal candidate has 2–4 years of relevant experience in advertising, digital or content agencies, strong ideation skills, and the ability to move quickly from brief to final output while keeping audiences scrolling.

Qualifications

• 2–4 years of relevant social media/content experience.
• Experience in advertising, digital, creative or content agency preferred.

Responsibilities

• Own and manage day-to-day social media channels across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
• Develop original content ideas, concepts, campaigns, social-first formats and digital IPs.
• Create and manage monthly and weekly content calendars.
• Ideate Reels, videos, static posts, carousels, topical content and platform-specific formats.
• Write captions, hooks, social copy, basic scripts and content narratives.
• Coordinate 360° content production, including shoots, creators, designers and editors.
• Create moodboards, references, briefs and visual directions for content execution.
• Manage shoot requirements, timelines, edits, feedback and final deliverables.
• Handle posting, scheduling, tagging, hashtags and overall platform hygiene.
• Track social trends, memes, conversations and cultural moments for opportunities.
• Work closely with strategy, creative, design, production and account teams.
• Monitor content performance and use insights to improve future content.

Skills

Social media management

Content ideation

Campaign planning

Copywriting

Job description

Dentsu AMP is a content-focused creative agency and integrated production house, built to deliver high-impact, culture-led storytelling for brands in the digital and social ecosystem. Part of the dentsu India network, AMP brings together strategy, creativity, and on-ground execution under one roof, enabling faster, sharper, and more relevant content solutions.

With a strong pulse on pop culture, digital trends, and real-time content creation, the agency thrives at the intersection of creativity and production. Headquartered in Mumbai, Dentsu AMP operates as a high-energy, hands‑on environment that values craft, cultural awareness, physical well‑being, and disciplined work ethics, making it a space for ambitious creative talent to grow and do meaningful, visible work.

About the Role

We’re looking for a Social Media & Content Executive who understands what makes brands relevant, engaging and culturally plugged in.

You’ll take ownership of social media and content end-to-end — from ideation and conceptualisation to production, publishing and performance. The role requires someone who can think creatively, execute quickly and manage multiple content requirements simultaneously.

Key Responsibilities

• Own and manage day-to-day social media channels across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
• Develop original content ideas, concepts, campaigns, social-first formats and digital IPs.
• Create and manage monthly and weekly content calendars.
• Ideate Reels, videos, static posts, carousels, topical content and platform-specific formats.
• Write captions, hooks, social copy, basic scripts and content narratives.
• Coordinate 360° content production, including shoots, creators, designers, video editors and other production requirements.
• Create moodboards, references, briefs and visual directions for content execution.
• Manage shoot requirements, timelines, edits, feedback and final deliverables.
• Handle posting, scheduling, tagging, hashtags and overall platform hygiene.
• Track social trends, memes, conversations and cultural moments and identify opportunities for brands.
• Work closely with strategy, creative, design, production and account teams.
• Monitor content performance and use insights to improve upcoming content.

What We’re Looking For

Someone with 2–4 years of relevant social media/content experience, preferably within an advertising, digital, creative or content agency.

You should have strong ideation and conceptualisation skills and be comfortable owning content beyond just calendars and posting.

We want someone who can look at a brief and independently think:

What’s the idea? What format will work? How do we produce it? And how do we make people stop scrolling?