Senior Content Strategist

OrbitShift AI; Bengaluru; Hybrid; INR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Health insurance

Professional development allowance

Hybrid work setup

Equity

Job summary

OrbitShift AI is seeking a Senior Content Strategist to own our SEO and AEO strategy end to end. You will craft messaging for a technical AI product, write competitive pages, and build launch content for new features. This solo role requires data-driven prioritization on a lean team.

You will own content planning, answer-engine friendly writing, on-page SEO, and tracking impact on rankings and pipeline. Expect a fast-paced, hybrid setup with equity and growth opportunities.

Qualifications

• 6+ years in content strategy and copywriting.
• Strong B2B SaaS background writing for enterprise buyers.
• Real curiosity about AI and sales-tech, not just familiarity.
• Track record of content that moved a metric, not just shipped.
• Working knowledge of SEO vs AEO, not just the acronyms.

Responsibilities

• Own product marketing and messaging for a technical AI product.
• Lead SEO and AEO strategy, build quarterly content plans.
• Create battlecards, playbooks, and outbound copy for sales.
• Ghostwrite long-form content and manage organic social and eNewsletter.

Skills

Content strategy

Copywriting

B2B SaaS

Data-driven decisions

SEO basics

Education

Bachelor's degree in Marketing/Communications

Tools

CMS (WordPress)

SEO tools (Ahrefs/SEMrush)

Job description

OrbitShift is an AI-native sales operating system built to transform enterprise consultative technology sales. With a team of leaders from Amazon, McKinsey, Apple, Stanford, and IIT, we've raised $8.5M from investors including PeakXV (Sequoia Surge), General Catalyst, and Stellaris Venture Partners.

About the role

We're hiring a Senior Content Strategist to build and own our SEO and AEO strategy end to end. You'll decide what we write about, make sure it ranks and gets cited by AI answer engines, and be able to point to the pipeline or traffic it produced. That includes thought leadership, social content, sales playbooks, and outbound email campaign copy. This is a solo function on a lean team, so you'll need to be comfortable setting your own priorities and defending them with data.

What you'll own

Product marketing and messaging

• Own the core narrative for a technical AI product
• Write competitive comparison pages and core website copy that convert
• Build launch content for new features, keeping messaging consistent across every channel

SEO and AEO strategy

• Build and own the quarterly content plan, anchored in real buyer questions rather than keyword volume
• Write so that answer engines like ChatGPT, Perplexity, and Google AI Overviews can lift a clean, quotable answer directly from the page
• Own on-page SEO: structure, headings, and search-intent match
• Track what each piece of content produces (rankings, citations, traffic, pipeline) and change course when something isn't working

Sales enablement and competitive intelligence

• Write battlecards, talk tracks, and one-pagers that account executives use in deals
• Track the AI sales-tech category closely enough to keep that material current and sharp
• Turn customer wins into case studies and testimonials (and all associated collateral) with concrete, specific ROI
• Build sales playbooks and outbound email copy

Thought leadership and distribution

• Ghostwrite long-form blogs, scripts, and white papers in a founder or CXO voice
• Own organic social and LinkedIn as the primary distribution channel for an enterprise audience
• Own the eNewsletter, from content selection to copy
• Own paid social strategy and copy

What we're looking for

• 6+ years in content strategy and copywriting
• A strong B2B SaaS background, ideally writing for enterprise buyers
• Real curiosity about the AI and sales-tech space, not just familiarity with it
• A track record of content that moved a specific metric, not just shipped on schedule
• A working knowledge of what separates SEO from AEO, not just the acronyms

Why OrbitShift

• A lean team with a flat hierarchy
• Early enough stage for real learning, past the point of proving the product works
• High ownership and transparency
• Fast-tracked growth and career progression
• Building for and selling to an international enterprise customer base
• Hybrid work setup and flexible hours
• Competitive salary and equity
• Health insurance for employees and their families
• Professional development allowance for online courses

OrbitShift is an equal-opportunity employer. Candidates will not be discriminated against based on race, ethnicity, color, religion, caste, sex, gender identity, sexual orientation, national origin, veteran, or disability status.