SB - 1479 - Content Lead

Softobiz; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Softobiz HQ in India is seeking a Content Lead to own the roadmap across the website, blog, case studies, and social channels, delivering at a steady cadence.

You will drive the keyword strategy, on-page optimization, and editorial quality with an AI-native workflow, coordinating with external partners to ensure human, enterprise-grade output.

Qualifications

• The role focuses on building a human, enterprise-grade content output.

Responsibilities

• Own the content roadmap across website, blog, case studies and social.
• Lead organic SEO end-to-end: keyword strategy, on-page optimization and content aimed at buyers in AU/US and GCC.
• Direct and review the SEO partner work with briefs and standards.
• Maintain editorial quality that reads human and not AI filler.
• Guard the Softobiz voice and governance for AI claims and client proofs.
• Run on-going programs like Signals & Shifts on LinkedIn and Instagram.
• In this 10X role, apply AI across the workflow from research to drafts to optimization.
• Ensure that AI-assisted output remains on-brand and of high quality.
• Demonstrated ability to own content and SEO for B2B/tech, targeting AU/US markets.

Job description

Job Tite: Content Lead

Location: India (HQ)

Reports to: Head of Marketing

Experience: Up to 8 years

Why this role exists Content is how Softobiz earns attention and ranks — and we're building it in-house and AI-native. This role owns everything we publish and how it performs in search, produced at a volume and pace agencies can't match, and edited so sharply that none of it reads like a machine wrote it.

What you'll own

The content engine: Own the roadmap across the website, blog, case studies, and social — planned, briefed, produced, and shipped on a consistent cadence.

SEO: Own organic end to end — keyword strategy, on-page, and content built to rank for the buyers and markets that matter (AU/US, and offshore/GCC intent).

SEO partner accountability: Own the keyword briefs, editorial standards, and quality bar our external SEO partner works to. You direct and review; they support.

Editorial quality: Everything reads human, outcome-led, and enterprise-grade — never generic AI filler. Every claim carries named proof, not aspiration.

Voice & governance: Guard the Softobiz voice and content rules — AI claims need proof anchors, named clients need clearance, enterprise register throughout.

Owned programs: Run always-on series like Signals & Shifts across LinkedIn and Instagram to reach the broader tech audience, not just high-intent buyers.

The bar: how you work This is a 10X role. You run AI across the whole workflow — research, briefs, drafts, optimization, repurposing — and you're the editor who turns that raw speed into content that reads human and actually ranks. Volume without quality isn't the job; volume and quality, at pace, is. Writers who treat AI as optional aren't a fit.

What you bring A track record owning content and SEO for B2B or tech, ideally into AU/US markets. Deep SEO command — keyword strategy through on-page to measurable organic growth. Editorial judgment strong enough to make AI-assisted output read human and stay on-brand. Experience directing an SEO or content agency to a brief and a standard. Demonstrated AI-native workflow: real tools, real shipped output, measurable speed. An outcome-first instinct — you write what a buyer cares about, not a feature list.

Success in your first 6 months A live keyword strategy, a content roadmap shipping on cadence, the SEO partner working to your briefs and standard, organic visibility trending up, and at least one owned program (such as Signals & Shifts) live and consistent