Campaign Management Analyst

Accenture in India; Maharashtra; On-site; INR 750,000 - 1,100,000; Full time

Job summary

Accenture plc in Maharashtra, India is seeking a Campaign Management Analyst to support the planning, execution and analysis of direct marketing campaigns. The role emphasizes campaign management, development, and strong communication with cross-functional teams.

Ideal candidates have 3–5 years of experience in marketing operations, are proficient with MS Office tools, and can manage multiple campaigns in a fast-paced environment.

Qualifications

• 3 to 5 years of experience in marketing campaigns and operations.
• Graduation required (Any Graduation).
• Designation: Campaign Management Analyst.

Responsibilities

• Assist in planning, executing, tracking and analyzing direct marketing campaigns.
• Balance marketing complexity with resources and drive efficiencies at scale.
• Utilize MOS products like Word, PowerPoint, Excel & Outlook for campaign materials and reporting.

Skills

Campaign Management

Campaign Development

Verbal and written communication

Customer service

Time management

CRM workflows

Database knowledge

SQL

Education

Any Graduation

Tools

Word

PowerPoint

Excel

Outlook

Adobe Campaign

Marketo

Eloqua

Responsys

Dream

Job description

Skill required: Marketing Operations - Campaign Management

Designation: Campaign Management Analyst

Qualifications:Any Graduation

Years of Experience:3 to 5 years

About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com

What would you do?

• Help balance increased marketing complexity and diminishing marketing resources.
• Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
• Role requires Digital Marketing Ads Promotion creation design
• The planning, executing, tracking and analysis of direct marketing campaigns.
• These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. What are we looking for?
• Primary skill - Campaign Management - P5
• Secondary skill - Campaign Development - P5 Roles and Responsibilities:
• Strong verbal and written communication skills
• Excellent customer service skills and experience in customer facing role.
• Able to work in a highly dynamic environment and able to multi task.
• Experience of working on MOS products: particularly Word PowerPoint Excel & Outlook.
• Strong analytical knowledge in the marketing space
• Intimate knowledge of Campaign Management Best Practices and trends
• Impeccable time management and multitask ability
• Detailed Knowledge of campaign lifecycle Adobe
• In Depth understanding of Customer targeting and its implementation in campaigns
• Experience in Creating Complex workflows in CRM ACM and list generation
• Strong analytical knowledge in the marketing space
• Knowledge of how a Database works which can be leveraged for Campaign Management is a must
• Experience on other email delivery applications Dream ExactTarget Marketo Eloqua Responsys
• Knowledge of SQL and JS desirable