Campaign Manager, Demand Generation

IntouchCX; Hyderabad; Remote; INR 1,800,000 - 3,400,000; Full time

Job summary

IntouchCX’s Global Marketing Department seeks a Campaign Manager, Demand Generation to shape positioning and storytelling across BPO and CX, targeting North American buyers.

You will lead content strategy, collaborate with Brand & Comms, Sales, and BDRs, and drive multi-channel campaigns from concept to conversion while working with distributed global teams.

Qualifications

• BA/BS in marketing, communications, journalism, or related field.
• 5+ years of B2B content marketing experience with emphasis on positioning.
• Experience with BPO or CX-focused organizations preferred.
• Proven success in developing content for enterprise North America audiences.
• Exceptional writing and editing skills across long and short formats.
• Experience cross-functionally in fast-paced, agile teams.
• Familiarity with HubSpot, Demandbase, Salesforce, Google Ads, and LinkedIn Campaign Manager.
• Background in strategising content for lead nurturing, retargeting, and outbound campaigns.
• Strong attention to detail and ownership mindset.
• Comfortable working remotely with globally distributed teams.
• Experience content strategy planning for different buyer personas in industries like digital commerce, healthtech, or fintech.
• Knowledge of SEO best practices and keyword-driven content strategy.
• Familiarity with ABM-aligned content planning and sales enablement frameworks.

Responsibilities

• Develop and lead content strategies that align with campaign objectives, industry trends, and buyer needs across the BPO and CX ecosystem.
• Create positioning frameworks that highlight differentiators and support sales conversations.
• Deliver content across formats, landing pages, blogs, case studies, thought leadership, whitepapers, emails, and sales enablement materials.
• Collaborate with Brand & Comms and Campaign Managers to ensure content aligns with voice, tone, and messaging consistency.
• Optimize content across paid channels (Google Ads, Demandbase, LinkedIn, etc.).
• Partner with Sales and BDRs to craft content that speaks to buyer pain points and supports deal acceleration.
• Build and manage editorial calendars to support multi-channel campaigns and outbound initiatives.
• Work with creative teams to translate strategy into visuals and copy.
• Review and edit content for clarity, consistency, and accuracy.
• Analyze content performance and provide insights to improve conversion and engagement.

Skills

Content marketing

Positioning

Storytelling

Writing/editing

Cross-functional collaboration

Education

BA/BS in marketing, communications, journalism, or related field

Tools

HubSpot

Demandbase

Salesforce

Google Ads

LinkedIn Campaign Manager

Job description

About the Job

IntouchCX’s Global Marketing Department is looking for a strategic, positioning-led, and storytelling-focused Campaign Manager, Demand Generation who thrives in a high-growth, fast-paced B2B environment. Sounds like you? Read on!

You’ll be part of the Demand Generation team, leading content strategy and execution to support awareness, engagement, and conversion. Your core focus will be refining positioning and creating content that resonates with enterprise buyers across the BPO and CX space, primarily targeting North American audiences.

You’ll work closely with Campaign Managers, Brand & Comms, Sales, and BDR teams to develop high-performing, persona-driven content that supports the entire customer journey, from first click to closed deal.

Do you excel at turning solution complexity into clarity? Can you position BPO capabilities in a way that drives differentiation and action?

If that sounds like the kind of impact you’re ready to make, we’d love to have you. You’ll report to the Senior Manager, Demand Generation, and help shape how we tell our story globally.

As Campaign Manager, Demand Generation, You Will…

• Develop and lead content strategies that align with campaign objectives, industry trends, and buyer needs across the BPO and CX ecosystem.
• Create positioning frameworks that highlight differentiators and support sales conversations.
• Deliver content across formats, landing pages, blogs, case studies, thought leadership, whitepapers, emails, and sales enablement materials.
• Collaborate with Brand & Comms and Campaign Managers to ensure content aligns with voice, tone, and messaging consistency.
• Optimize content across paid channels (Google Ads, Demandbase, LinkedIn, Meta, StackAdapt, Spotify).
• Partner with Sales and BDRs to craft content that speaks directly to buyer pain points and supports deal acceleration.
• Build and manage editorial calendars to support multi-channel campaigns and outbound initiatives.
• Work with creative teams to translate strategy into compelling visuals and copy.
• Review and edit content for clarity, consistency, and accuracy.
• Analyze content performance and provide insights to improve conversion and engagement.

As Campaign Manager, Demand Generation, You Need…

• BA/BS in marketing, communications, journalism, or a related field.
• 5+ years of B2B content marketing experience, with a strong focus on positioning and messaging.
• Prior experience working with BPO or CX-focused organizations strongly preferred.
• Proven success in developing high-performing content for enterprise audiences in North America.
• Exceptional writing and editing skills across long-form and short-form formats.
• Experience working cross-functionally in fast-paced, agile teams.
• Familiarity with tools like HubSpot, Demandbase, Salesforce, Google Ads, and LinkedIn Campaign Manager.
• Background in strategising content for lead nurturing, retargeting, and outbound campaigns.
• Strong attention to detail and an ownership mindset.
• Comfortable working remotely with globally distributed teams.
• Experience content strategy planning for different buyer personas (e.g., CXOs, Ops leaders, Procurement heads) in industries like digital commerce, healthtech, or fintech.
• Knowledge of SEO best practices and keyword-driven content strategy.
• Familiarity with ABM-aligned content planning and sales enablement frameworks.