Senior Brand Strategist

Brandmovers India; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Brandmovers India in Mumbai invites a Senior Brand Strategist / Senior Creative Strategist to own day-to-day client programs, lead concept development from ideation through execution, and drive sustained growth across marquee accounts, including opportunities for new business through strategic partnerships.

You will consult on brand positioning, architecture, analytics, and internal engagement; lead cross-disciplinary teams of creatives, strategists, and developers; and co-create client roadmaps

Qualifications

• Minimum 3 years in advertising as a strategist
• Proven experience in brand strategy and architecture
• Experience leading strategy teams and client engagements

Responsibilities

• Own day-to-day client programs and realize the vision for a program
• Lead concepting and creation of artifacts, speaking to adjacent disciplines
• Extend client engagements through new and organic business development
• Develop client relationships and co-create client roadmaps
• Consult on brand positioning, architecture, analytics, and digital brand strategy
• Lead client engagements and mentor talent
• Attract, develop, coach, and mentor team members
• Talk to corporate strategy, analytics, and growth as auxiliary skill sets

Skills

Brand strategy

Brand architecture

Team leadership

Client relationships

Strategic thinking

Job description

Position

Senior Brand Strategist / Senior Creative Strategist

About Brandmovers

Brandmovers is a global creative technology agency network, headquartered in Atlanta with other offices in New York, London and Mumbai.

Brandmovers India, born and bred in Mumbai since 2011, is one of the older creative digital agencies who have stood the test of time in India’s digital revolution.

Our motto of "less ordinary and more powerful" comes alive in our partnerships with some of the world’s fast growing companies and most admired brands including including Manchester United, Universal Studios, Pepsi, KFC, Doritos, Loreal, Hilton, Titan, Fastrack, Westside, United Colors of Benetton, The Bodyshop, Luxottica (Vogue Eyewear & Oakley), Unilever (Lakme Salon & Elle18), Aditya Birla Group, Jack Daniel's, Moët Hennessy (LVMH), Reebok Classics, Biba, ORRA, Myntra, Swiggy and many others.

https://brandmovers.in/

Responsibilities

As a Creative Strategist at Brandmovers you own the day-to-day activities of the client and realize the vision for a program. You have the ability to lead client programs and multidisciplinary teams, lead concepting and creation of artifacts, and are capable and comfortable speaking to adjacent disciplines. You are responsible for extending client engagements through new and organic business development, developing relationships and co-creating client roadmaps.

You will consult with our clients on how to increase their brand’s value through various branding strategies including brand positioning, brand architecture, brand valuation/analytics, internal brand engagement, and digital brand strategy. You will lead client engagements, form and grow trust-based client relationships, create high-impact content, manage client profitability and enhance our distinctive knowledge. Finally, you will attract, develop, coach, and mentor talent.

You must be extremely well versed in brand strategy as a core competency and also able to talk to corporate strategy, analytics, and growth as auxiliary skill sets.

THE ROLE

• Play a leadership role within the Strategy team to expand our practice and product offerings
• Pitch and win new business in partnership with the business development team
• Own 2-3 major client relationships and act as the client lead and primary driver of growth in the relationship
• Take a lead role in the development of assigned clients’ brand strategies, identifying opportunities for clients to grow brand value
• Develop trust-based relationships with day-to-day client contacts
• Captain your teams and ensure that work is produced efficiently and effectively
• Manage, produce, integrate and deliver the highest quality end-product
• Play a leadership role within Strategy to expand our practice and product offerings
• Manage and deliver targeted WIP
• Develop and monitor metrics of "success"

WHAT YOU BRING

• Minimum 3 years of work experience in advertising as a strategist
• Strong and proven experience in brand strategy/brand architecture
• Demonstrated experience leading a group of strategy professionals
• A proven track record of organic revenue and relationship growth
• Ability to handle multiple large and complex projects
• A strategic thinker with the ability to see the big picture and pay attention to detail
• A team player with the ability to work across all levels of organization and client
• Strong client relationship nurturing skills – can connect with clients and inspire their confidence and ongoing commitment
• Ability to build relationships and organize communities that bring ideas to life
• Passionate about having a measurable impact on client’s business
• Strong organization, presentation skills, and attention to detail