Creative Strategist

9 By 16 Media; Mumbai; Vor Ort; INR 900.000 - 1.300.000; Vollzeit

Zusammenfassung

9by16 Media in Mumbai is seeking a Creative Strategist, a full-time on-site role that shapes and drives creative concepts to meet client goals. You will collaborate with creative, production, and account teams to develop digital-first campaign ideas, content frameworks, and brand narratives.

Day-to-day duties include audience and market research, crafting strategic decks, writing briefs, and guiding the creative direction for video, social, and other formats.

Qualifikationen

• Experience translating insights into clear, compelling concepts.
• Brand storytelling and audience segmentation experience.
• Strong writing for briefs and presentations.
• Research skills for audience, market, and platform insights.
• Experience in digital-first or social media environments.
• Ability to present strategic and creative proposals to clients.
• Ability to collaborate in a fast-paced on-site setting and manage multiple projects.
• Familiarity with analytics and performance metrics is a plus.

Aufgaben

• Translate insights into creative strategies and compelling concepts.
• Develop brand narratives and audience targeting frameworks.
• Create briefs, decks, and pitches for internal teams and clients.
• Conduct audience and market research to inform campaigns.
• Collaborate with creative, production, and account teams on ideas.

Kenntnisse

Creative strategy

Brand strategy

Writing

Research

Digital / social media

Presentation & pitching

Collaboration

Project management

Ausbildung

Bachelor’s degree in marketing, communications, media, design, or related field

Jobbeschreibung

Company Description

9by16 Media is a digital-first content studio focused on creating distinctive, high-impact work for modern brands. The team partners with clients to build compelling narratives and visual stories designed for mobile and social platforms. With an emphasis on measurable brand growth, 9by16 Media helps organizations strengthen their presence and connect authentically with their audiences. The company values creativity, experimentation, and strategic thinking to deliver content that stands out in a crowded digital landscape.

Role Description

The Creative Strategist is a full-time, on-site role based in Mumbai, responsible for shaping and driving creative concepts that support clients’ brand and business goals. In this position, the individual collaborates with creative, production, and account teams to develop digital-first campaign ideas, content frameworks, and brand narratives. Day-to-day tasks include conducting audience and market research, crafting strategic decks, writing briefs, and guiding the creative direction for video, social, and other content formats. The role involves presenting concepts to clients, refining ideas based on feedback and performance data, and ensuring all deliverables align with brand strategy and platform best practices. The Creative Strategist is expected to stay current with digital trends, social media formats, and emerging storytelling techniques to keep client work fresh and effective.

Qualifications

• Creative Strategy and Creative Direction skills, with the ability to translate insights into clear, compelling concepts.
• Brand Strategy experience, including positioning, audience segmentation, and development of consistent brand narratives.
• Strong Writing skills for briefs, presentations, and digital content, with attention to tone and clarity.
• Research skills for gathering and analyzing audience, market, and platform insights to inform creative decisions.
• Experience working in digital-first or social media environments, ideally within an agency or content studio.
• Proficiency in creating and presenting strategic and creative proposals to internal teams and clients.
• Ability to collaborate in a fast-paced on-site setting, manage multiple projects, and meet deadlines.
• Bachelor’s degree in marketing, communications, media, design, or a related field, or equivalent practical experience.
• Familiarity with analytics tools and performance metrics for digital campaigns is an advantage.