Senior Brand Services Associate - Shopper Marketing

Publicis Groupe; Gurugram District; On-site; INR 450,000 - 750,000; Full time

Job summary

Publicis Groupe in Gurugram seeks a Brand Services Associate - Shopper Marketing to support client servicing and shopper marketing initiatives. You will coordinate with clients, internal teams, vendors and retail partners to ensure smooth execution of campaigns, activations and in-store programs.

The role requires 1.5 to 3 years of experience in client servicing or shopper marketing within advertising, digital, or retail activation agencies.

Qualifications

• 1.5 to 3 years of experience in Client Servicing or Shopper Marketing.
• Experience in advertising, digital, integrated or activation agencies is preferred.
• MBA/PGDM or Bachelor's degree in Marketing or related field.

Responsibilities

• Act as day-to-day contact for assigned client accounts.
• Coordinate with creative, strategy, production and activation teams.
• Plan and execute shopper marketing campaigns, retail activations and programs.
• Manage timelines, deliverables and client expectations.
• Prepare meeting notes, status reports and presentations.
• Support campaigns across retail, e-commerce and on-ground channels.
• Coordinate with vendors for production and field execution.
• Track budgets, estimates, invoicing and campaign reports.
• Conduct market and shopper research to uncover insights.

Skills

Strong communication

Client management

Project coordination

PowerPoint

Excel

Attention to detail

Education

MBA/PGDM

Bachelor's in Marketing

Tools

PowerPoint

Excel

Job description

Job Title: Brand Services Associate - Shopper Marketing

Location: Gurugram

Experience: 1.5 to 3 years

Industry: Advertising Agency / Shopper Marketing / Retail Marketing

Role Overview

We are looking for a proactive and detail-oriented professional to support client servicing and shopper marketing initiatives. The candidate will work closely with clients, internal teams, vendors, and retail partners to ensure smooth execution of campaigns, activations, and in-store marketing programs.

Key Responsibilities

• Serve as the day-to-day point of contact for assigned client accounts.
• Coordinate with creative, strategy, production, and activation teams for campaign execution.
• Assist in planning and executing shopper marketing campaigns, retail activations, and promotional programs.
• Manage project timelines, deliverables, and client expectations.
• Prepare meeting notes, status reports, contact reports, and presentations.
• Support campaign implementation across retail, modern trade, e-commerce, and on-ground channels.
• Coordinate with vendors and partners for production and execution requirements and travel in the field for market studies , observations , and for any project management.
• Track budgets, estimates, invoicing, and campaign performance reports.
• Conduct market, competitor, and shopper research to uncover insights and opportunities.
• Ensure timely delivery of projects while maintaining quality standards.

Desired Skills

• Strong communication and client management skills with an understanding of brand advertising.
• Excellent coordination and project management abilities.
• Strong attention to detail and ability to multitask.
• Proficiency in PowerPoint, Excel, and presentation preparation.
• Understanding of retail, shopper marketing, BTL activations, or brand activations is a plus
• Positive attitude and willingness to work in a fast-paced agency environment.

Preferred Background

• 1.5 to 3 years of experience in Client Servicing, Account Management, Shopper Marketing, Brand Services, or Retail Marketing.
• Experience in advertising, digital, integrated, BTL, or activation agencies is a must.
• MBA/PGDM or Bachelor's degree in Marketing, Mass Communication, Advertising, or related field.

Success Metrics

• Timely execution of campaigns.
• Strong client satisfaction and relationship management.
• Effective internal stakeholder coordination.
• Compliance with timelines, budgets, and quality standards.