Senior Brand Manager- Connections & Communications

AB InBev; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Culture-focused marketing

Job summary

AB InBev in Bengaluru seeks a seasoned Senior Brand Manager to drive brand growth, cultural relevance and consumer engagement. As a key member of the Marketing team, you will develop and execute activations and partnerships that amplify the brand’s credentials.

Responsibilities include brand positioning aligned with global direction and Indian market needs, developing partnerships, collaborating with creative teams, planning, executing, and tracking activations and budgets to ensure ROI.

Qualifications

• 5+ years of brand management experience in CPG/beverage or lifestyle brands with events/activations.
• MBA preferred.
• Strong budget management and commercial acumen.
• Experience working with creative agencies and cross-functional teams.

Responsibilities

• Brand positioning: define and maintain positioning aligned with global direction and Indian market needs.
• Partnerships activation: develop and execute brand partnerships that align with positioning.
• Creative collaboration: work with internal creative teams and external agencies on concepts and activations.
• Planning & execution: develop, execute and track activations and partnerships with timely delivery and budgeting.
• Commercial & budget management: manage marketing budgets, optimize ROI, deliver programs on time.

Skills

Culture strategy

Communication

Collaboration

Project management

Strategic thinking

Creative thinking

Agency experience

Budget management

Commercial acumen

Education

Bachelor's degree in Business/Marketing

MBA preferred

Job description

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

Job Summary

We're seeking a seasoned Senior Brand Manager in our global brands team to drive brand growth, cultural relevance and consumer engagement. As a key member of the Marketing team, you'll develop and execute activations and partnerships that amplify the brandʼs credentials.

Responsibilities

• 1. Brand Positioning: Define and maintain brandʼs positioning, ensuring alignment with global direction while meeting Indian market needs.
• 2. Partnerships Activation: Develop and execute brand partnerships that align with brandʼs positioning.
• 3. Creative Collaboration: Work closely with internal creative teams, external agencies to develop innovative concepts, content and activations.
• 4. Planning & Execution: Develop, execute and track activations & partnerships, ensuring timely delivery and budget management.
• 5. Commercial & Budget Management: Manage marketing budgets, ensure ROI optimization and deliver brand programs on time in full.

EXPERTISE AND QUALIFICATIONS

• 1. Education: University degree in Business/ Marketing. MBA Preferred
• 2. Experience: 5+ years of brand management experience, preferably in CPG, beverage or lifestyle brands with a focus on events and cultural activations.
• 3. Skills:
  • - Strong understanding of Culture and brand management.
  • - Excellent communication, collaboration and project management skills.
  • - Ability to think strategically, creatively and analytically.
  • - Experience working with creative agencies, internal teams and external partners.
  • - Strong budget management and commercial acumen.

Nice to Have

• 1. Cultural Marketing Expertise: Knowledge of cultural marketing trends, consumer behavior, and cultural insights.
• 2. Global Brand Experience: Experience working on global brands, with an understanding of international marketing strategies and cultural nuances.

"At AB InBev, we are committed to our purpose of bringing people together for a better world – regardless of race, ethnicity, age, sexual orientation, gender or any other difference."\