Senior Manager - Music & Sports

AB InBev India; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A leading beverage company in Bengaluru is seeking a Senior Manager – Music & Sports to lead influential culture platforms across music, sport, and experiential marketing. Successful candidates will have 6+ years in brand management, a proven record in managing large-scale campaigns, and a blend of creativity and commercial acumen. This full-time role emphasizes strategic leadership and partnership management, appealing to culturally curious marketers who thrive at the intersection of creativity and strategy.

Qualifications

• 6+ years in brand management, experiential marketing, sponsorships, sports/music partnerships, or entertainment marketing.
• Proven record of managing large-scale campaigns.
• Strong balance of creativity and commercial acumen.

Responsibilities

• Lead the strategy for music & sports to drive brand relevance and commercial growth.
• Drive complete lifecycle ownership from strategy to execution and measurement.
• Lead negotiations and relationship management with partners.

Skills

Brand management

Experiential marketing

Sponsorships

Communication skills

Relationship management

Creativity

Education

MBA in Marketing

Job description

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources, and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

About the role

AB InBev India is looking for a high-caliber Senior Manager – Music & Sports to lead some of the country’s most influential culture platforms across music, sport, and experiential marketing.

This role is built for a strategic marketer with deep passion for culture, strong commercial instinct, and the ability to run complex, multi-stakeholder programs end-to-end.

What the Role Entails

1. Culture, Brand & Portfolio Leadership

• Lead the strategy for music & sports to drive brand relevance, equity, and commercial growth.
• Define the brand’s role within entertainment culture and integrate this into long-term portfolio thinking.
• Develop core creative platforms, connection plans, and brand experiences rooted in consumer insight.

2. End-to-End Campaign & Experience Ownership

• Drive complete lifecycle ownership — from strategy and deal assessment to creative development, execution, measurement, and governance.
• Lead experiential marketing planning and execution, ensuring on-ground excellence and premium consumer engagement.
• Translate big ideas into scalable, repeatable cultural platforms.

3. Partnership, Rights & Stakeholder Management

• Lead negotiations, contracting, and relationship management with partners across music, sports, entertainment, and production.
• Work seamlessly with agencies, internal cross-functional teams, and global stakeholders.
• Ensure all deliverables, timelines, and contractual commitments are met with precision.

4. PMO, Governance & Performance Excellence

• Act as the PMO lead for large, multi-market and multi-agency programs.
• Establish campaign KPIs, governance frameworks, and success metrics.
• Conduct structured post-campaign evaluations, extracting insights that inform future strategy.

5. Leadership, Ownership & Ways of Working

• Operate with a high degree of ownership and autonomy while managing ambiguity in fast-paced environments.
• Bring a builder mindset — proactive, hands-on, solutions-driven.
• Maintain discipline in planning, reporting, creative reviews, and stakeholder alignment.

Ideal Profile

• MBA in Marketing from a Tier 1 institute is preferred but not mandatory.
• 6+ years in brand management, experiential marketing, sponsorships, sports/music partnerships, or entertainment marketing
• Proven record of managing large-scale campaigns involving multiple internal and external stakeholders
• Strong balance of creativity and commercial acumen
• Excellent communication and relationship management skillsFinancial discipline and comfort with governance-heavy, high-stakes environments
• Ability to prioritize, adapt, and lead in dynamic situations

Who Will Succeed Here

A culturally curious, forward-thinking marketer who thrives at the intersection of creativity, strategy, partnerships, and execution — and who wants to shape how brands lead in music, sport, and entertainment.

If you’re ready to build scalable cultural platforms and deliver world-class consumer experiences, we’d love to connect.

And above all of this, an undying love for beer!

Quench your thirst for success. Come, sit at the table!

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Beverage Manufacturing, Advertising Services, and Marketing Services