Senior Media Manager, Marketing

AB InBev India; Bengaluru; On-site; INR 2,400,000 - 4,000,000; Full time

Job summary

AB InBev India in Bengaluru seeks a Senior Media Manager to lead media planning and buying across traditional and digital channels, ensuring brand objectives and ROI.

You will collaborate with brand teams and agencies, manage budgets, and ensure compliance with alcobev guidelines. The role requires 6–8+ years of FMCG media experience and a passion for beer, offering exposure to a dynamic team and cross-market opportunities.

Qualifications

• 6–8+ years of experience in media planning, buying, and strategy.
• Strong knowledge of traditional and digital media platforms (TV, radio, print, social media, search).
• Proven ability to manage media budgets and optimize campaign performance.
• Hands-on experience with media buying tools and platform advertising.
• Excellent communication and presentation skills.
• Understanding alcohol advertising regulations is a plus.

Responsibilities

• Develop and implement media strategies to meet brand KPIs.
• Identify target audiences and select channels.
• Collaborate with brand teams and agencies.
• Manage media budgets and optimize ROI.
• Monitor campaigns and provide ROI reporting.
• Ensure compliance with alcohol advertising guidelines.
• Liaise with global teams to align with guidelines.

Skills

Media planning

Media buying

Strategy

Digital media

Budget management

Analytics

Communication

Education

Bachelor's degree in marketing/advertising

Tools

Google Ads

Facebook Ads

Digital analytics tools

Job description

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources, and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

About the role

We are seeking a highly skilled and motivated Senior Media Manager to join our Marketing team. The Senior Media Manager will play a crucial role in developing and executing media strategies that enhance brand visibility, drive consumer engagement, link media to business and contribute to the overall growth of the company. You will be responsible for managing all media channels, optimizing media budgets, keep in mind the mandatories of alcobev advertising and collaborating with creative & media agency to deliver impactful campaigns across traditional and digital platforms to drive ROI.

• Develop and implement effective media strategies and plans to meet brand objectives and KPIs, keeping in mind the alcobev guidelines.
• Identify target audiences and select appropriate media channels (TV, radio, print, digital, social media, OOH, OTT platforms, etc.) to maximize reach and engagement.
• Collaborate with the brand and marketing teams along with the agency to align media strategies with product launches, events, and promotions.
• Link all strategies to ROI & track all campaigns to achieve the aligned KPIs

2. Campaign & Budget Management:

• Manage media budgets, ensuring optimal allocation across channels to maximize ROI.
• Monitor media spend and make data-driven adjustments to improve campaign performance and cost-efficiency.
• Provide regular reports on media performance, spend analysis, and campaign results.

3. Campaign Execution & Optimization:

• Oversee the execution of media campaigns, ensuring all media assets are delivered on time and in line with creative requirements.
• Continuously monitor live campaigns and optimize media buys in real time to ensure maximum effectiveness.
• Work closely with external media agencies and vendors to ensure seamless media executions.

4. Market Research & Competitor Analysis:

• Conduct regular market research and competitor analysis to stay ahead of trends and industry shifts in the alcobev space.
• Analyse consumer behavior, media consumption patterns, and emerging media trends to inform media strategy.
• Provide insights and recommendations based on consumer trends, media consumption, and competitive landscape.

5. Reporting & Analytics:

• Prepare detailed media reports, presenting insights on reach, engagement, impressions, and ROI.
• Collaborate with data analytics teams to measure the effectiveness of media campaigns and ensure continuous improvement.
• Analyse campaign results and present actionable insights to key stakeholders.

6. Compliance & Brand Guidelines:

• Ensure all media plans and executions are compliant with relevant alcohol advertising regulations and guidelines.
• Maintain brand consistency across all media channels while upholding the company’s standards and values.

7. Global Guidance

• Liaising with the global teams to ensure the strategies are in line with global guidelines.
• Toolkits for India specific plans keeping global guidelines as a base & aligning the global team on the realities in the markets.

Preferred candidate profile

• Bachelor’s degree in marketing, Advertising, Communications, or a related field.
• 6-8+ years of experience in media planning, buying, and strategy, preferably in the FMCG, Alcoholic Beverage, or related industries.
• Strong knowledge of traditional and digital media platforms (TV, radio, print, social media, search, etc.).
• Proven ability to manage media budgets and optimize campaign performance for maximum ROI.
• Hands-on experience with media buying tools, digital ad platforms (Google Ads, Facebook Ads, etc.), and social media management tools.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and presentation skills to effectively collaborate with cross-functional teams and external agencies.
• In-depth understanding of the alcohol beverage industry and its regulatory environment is a plus.
• Ability to thrive in a fast-paced, dynamic environment while managing multiple projects simultaneously.

And above all of this, an undying love for beer!

Quench your thirst for success. Come, sit at the table!