Manager /Senior Manager - Marketing

Shapoorji Pallonji Group; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Shapoorji Pallonji Group is seeking a seasoned Marketing leader to drive project marketing PAN India, build project brands, and manage public relations to generate qualified leads and enhance visibility.

The role requires an MBA in Marketing with 10–15 years of Real Estate branding/marketing experience, strong market research, budget stewardship, and close collaboration with sales to meet targets.

Qualifications

• MBA Marketing with 10-15 years of experience in real estate branding and marketing.
• Experience in branding & marketing for real estate projects.
• Strong understanding of PAN India markets and consumer segments.

Responsibilities

• Marketing of projects PAN India.
• Brand building for project brands.
• Public relations to gain positive publicity for the company.
• Help sales team to achieve their goals by generating required valid leads.
• Understanding of the Market & Consumer segments to optimize brand reach.
• Marketing Plan for Corporate Brand & Projects.
• Media selection & planning to increase project/brand reach.
• Deliver marketing collaterals within budget and on time.
• Collaborate with sales to meet targets and requirements.
• Develop and coordinate marketing materials including print, digital, and events.

Skills

Brand management

Lead generation

Public relations

Market research

Campaign planning

Budget management

Media planning

Cross-functional collaboration

Education

MBA Marketing

Job description

Role & responsibilities

• Marketing of projects PAN India
• Brand building for individual project/Projects brands
• Public relation so as to get positive publicity for the company
• Help sales team to achieve their goals by generating required valid leads.
• Understanding of the Market & Consumer segments so as to get right products by maximizing the potential of the Land
• Marketing Plan for the Corporate Brand & Individual Projects.
• Media selection & planning to increase the project/ Brand reach among the target segment.
• To build up brand equity by doing various marketing activities.
• Public Relation strategy for corporate/ Project.
• Conduct market research to understand customer requirements within various micro-markets
• Develop and implement targeted marketing plans and strategies
• Plan, manage and execute various marketing, advertising, events, promotions and PR activities
• Monitor, review, measure and report the effectiveness of all marketing communication activities
• Determine and manage the marketing budget with focus on cost and quality
• Deliver marketing collaterals, with focus on timely delivery of content and quality within budget
• Create innovative and powerful marketing strategies and presentations
• Liaise with print / outdoor for branding and advertising
• Collaborate with the sales function to understand specific targets and requirements
• Develop and coordinate the production of marketing and promotional materials and programs including but not limited to print, digital electronic media, direct e-mailers, audio-visuals, signage Monitor industry best practices

Preferred candidate profile

• MBA Marketing with 10-15 years of experience
• Should have Branding & Marketing experience in Real Estate