Senior Brand Manager

Tata Consumer Products; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Tata Consumer Products is seeking a brand management professional to anchor volume, revenue, and profitability targets for the assigned brand. You will develop annual marketing plans, monitor profitability, and drive growth through strategic price and cost interventions.

The role requires cross-functional collaboration with Sales, Marketing, and Supply Chain teams to deliver category objectives and robust media plans with regular reviews.

Qualifications

• Experience of brand management / sales experience in FMCG category.
• Strong data mining and analytical skills with MS Excel proficiency.
• MBA with marketing focus is preferred.

Responsibilities

• Anchor volume, revenue and profitability targets for the brand with cross functional teams.
• Develop and implement annual marketing plan to grow the category.
• Improve brand profitability through price and cost interventions.
• Lead media planning processes and ensure timely reviews.
• Drive growth by improving brand health metrics and market share.

Skills

Brand management

Sales experience

Pricing methodology

Data analysis

Presentation skills

Education

MBA in Marketing

Tools

MS Excel

Job description

What are the Key Deliverables in this role?

• Anchor the volume, revenue and profitability targets for the brand, by working closely with cross functional teams and proactively solving for business challenges
• Monitor & ensure brand profitability including Revenue, Gross Margins & MAPE through relevant price & cost interventions.
• Develop and implement annual marketing plan for the category to achieve the volume and revenue target and improve profitability of the category
• Ensure adherence to media planning process and timelines, creation of strong media plans, discipline of regular reviews
• Deliver growth by improving brand health metrics such as awareness, offtakes, market share, penetration & distribution
• Responsible for demand generation as well as co-leading trade schemes with Shopper Marketing team
• Independently lead brand strategy and devise GTM accordingly to deliver portfolio growth
• Get a strong category and competition understanding to identify growth opportunities
• Expand margins by leading cost saving initiatives with Cross functional teams
• Work and improve on 6Ps of the assigned brand to ensure delivery of business and brand metrics

Financial/Business Outcomes:

• Anchor the volume, revenue and profitability targets for the brand, by working closely with cross functional teams and proactively solving for business challenges
• Monitor & ensure brand profitability including Revenue, Gross Margins & MAPE through relevant price & cost interventions.
• Develop and implement annual marketing plan for the category to achieve the volume and revenue target and improve profitability of the category
• Ensure adherence to media planning process and timelines, creation of strong media plans, discipline of regular reviews
• Deliver growth by improving brand health metrics such as awareness, offtakes, market share, penetration & distribution
• Responsible for demand generation as well as co-leading trade schemes with Shopper Marketing team
• Independently lead brand strategy and devise GTM accordingly to deliver portfolio growth
• Get a strong category and competition understanding to identify growth opportunities
• Expand margins by leading cost saving initiatives with Cross functional teams
• Work and improve on 6Ps of the assigned brand to ensure delivery of business and brand metrics

Customer Service:

• The brand needs strong ability to unlock insight – to find the way to win in the competitive context – and then design and execution of marketing assets including ATL/ BTL/ team engagements and festive campaigns.
• Be the voice of consumer and deliver strong consumer actionable insights & convert them into impactful trade and consumer activations/ initiatives to grow business metrics
• Conduct analysis using internal & external reports/research and implement data driven brand initiatives.

Internal Processes:

• Work closely with Shopper & Trade Marketing, Sales teams to analyze sales & market data to develop & deliver relevant initiatives.
• Work with procurement & supply chain teams to ensure stock availabillity
• Lead and manage internal Cross Functional Teams on key projects/interventions to deliver on brand objectives.
• Monitor & influence demand forecasting and adapt plans as required.
• Effectively manage external interfaces (Advertising/Creative, Design, Media, Activation, Digital & PR agencies) by o Ensuring sharp understanding of brand agenda & ensuring timely issuance of briefs.
• o Evaluate and enable deployment of relevant plans to achieve brand objectives.
• o Review plans on an ongoing basis (including spends) to adapt as required

Innovation and Learning

• Work closely with R&D, Packaging, production & manufacturing team to develop pipeline for new relevant SKUs/ variant extensions and develop stronger product claims

What are the Critical success factors for the Role?

• Experience of brand management / sales experience in FMCG category
• Prior experience in working closely with sales team to drive volume/value
• Conceptual clarity in basic pricing methodology
• Strong data mining & analytical skills (comfortable handing data and MS excel proficiency), strong presentation skills
• Educational Qualification – MBA (Major in marketing preferred)
• Experience – 3-6 years

What are the Desirable success factors for the Role ?

• Analytical and problem-solving abilities, with a focus on delivering actionable insights and innovative solutions.
• Good communication skills and stakeholder management capabilities
• Familiarity with the consumer goods industry and an understanding of its challenges and opportunities