Senior Brand Manager

Antal International; Chennai District; Hybrid; INR 1,200,000 - 2,500,000; Full time

Job summary

Antal International in Chennai is seeking a Brand Marketing Manager to own end-to-end brand activities in a hybrid setup. You will lead product launches, GTM strategies, and cross-functional collaboration across Sales, Product, Creative, and Operations.

You should bring 5–10 years of Brand Marketing experience, with a strong grasp of consumer behaviour and integrated campaigns. Experience in FMCG/D2C is highly valued and you will help drive growth across channels.

Qualifications

• 5-10 years of experience in Brand Marketing.
• Experience with FMCG, Food, Consumer Goods, or D2C brands.
• Strong understanding of consumer behaviour and brand strategy.
• Proven experience in product launches and GTM execution.
• Hands-on experience in integrated marketing campaigns.
• Exposure to Quick Commerce and/or D2C channels preferred.
• Stakeholder management and cross-functional collaboration.

Responsibilities

• Own and drive end-to-end brand marketing initiatives.
• Lead product launches and Go-to-Market (GTM) strategies.
• Develop brand positioning, messaging, and integrated marketing campaigns.
• Work closely with Sales, Product, Creative, and Operations.
• Leverage consumer insights and market research to shape brand strategy.
• Manage ATL, BTL, digital, and influencer-led campaigns.
• Collaborate with agencies, content creators, and media partners.
• Drive growth across D2C and Quick Commerce channels.

Skills

Brand marketing

Go-to-market

Cross-functional collaboration

Job description

We're Hiring | Brand Marketing Manager | Chennai (Hybrid)

Are you passionate about building consumer brands that people love?

We're looking for a Brand Marketing Manager to join one of India's fastest-growing food brands. If you've worked with FMCG, D2C, or consumer brands and have hands-on experience in brand building, product launches, and GTM strategy, we'd love to hear from you!

Preferred Industry: FMCG, Consumer Brands, Food & Beverage, D2C Startups, Consumer Internet Brands

What You'll Be Doing?

• Own and drive end-to-end brand marketing initiatives
• Lead product launches and Go-to-Market (GTM) strategies.
• Develop brand positioning, messaging, and integrated marketing campaings.
• Work closely with cross-functional teams including Sales, Product, Creative, and Operations.
• Leverage consumer insights and market research to shape brand strategy.
• Manage ATL, BTL, digital, and influencer-led marketing campaigns.
• Collaborate with creative agencies, content creators, and media partners.
• Drive growth across D2C and Quick Commerce channels.

We're Looking

• 5-10 years of experience in Brand Marketing.
• Experience working with FMCG, Food, Consumer Goods, or D2C brands.
• Strong understanding of consumer behaviour and brand strategy
• Proven experience in product launches and GTM execution.
• Hands-on experience in integrated marketing campaigns
• Exposure to Quick Commerce and/or D2C channels is preferred.
• Strong stakeholder management and cross-functional collaboration skills.
• Ability to thrive in a fast-paced, entrepreneurial environment.

#Hiring #BrandMarketing #BrandManager #FMCGJobs #ConsumerBrands #D2C #MarketingJobs #ChennaiJobs #ProductLaunch #GTMStrategy #ConsumerMarketing #BrandBuilding #FoodBrands #LinkedInJobs