Senior Brand Manager

Mad About Digital (M.A.D); Bengaluru South; On-site; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Hybrid Working Model

Medical Insurance

Paid Extended Medical Leave

Annual Reset Leave

Extended Work From Home

Compensatory Offs

Job summary

A creative digital agency is seeking a Senior Brand Manager responsible for managing client relationships and executing strategic campaigns. The role requires 4-6 years of experience, strong client servicing, presentation, and negotiation skills. You will work cross-functionally to conceptualize and optimize digital marketing efforts while ensuring client satisfaction. This position offers a hybrid working model and comprehensive benefits, fostering an employee-friendly culture.

Qualifications

• 4-6 years of experience in a similar role.
• Excellent oral and written communication skills.
• Ability to present and sell ideas effectively.

Responsibilities

• Manage client relationships and communication.
• Work with teams to conceptualize digital campaigns.
• Monitor and optimize campaign effectiveness.

Skills

Client servicing skills

Interpersonal skills

Presentation skills

Business acumen

Negotiation skills

Job description

At MAD, we’re more than a digital agency – we’re a creative collective blending design and storytelling to craft scroll-stopping, thumb-pausing brand moments. Our team works across industries, turning briefs into bold, strategic campaigns that don’t just look good — they perform.

Benefits at MAD:

We’ve worked hard to foster a flexible and employee-friendly culture. Some policies we’re proud of include:

• Hybrid Working Model: Office on Tuesdays, Wednesdays, and Fridays. Mondays and Thursdays are remote (optional office access).
• Medical Insurance: Health insurance and accident coverage for all employees.
• Paid Extended Medical Leave: If you’re unwell and unable to work, your sick leave remains protected.
• Annual Reset Leave: 5–7 days off at the end of the year so everyone can reset before the new year begins.
• Extended Work From Home: Flexibility to work remotely when travelling back home or when required.
• Compensatory Offs: If you work beyond regular hours, you receive comp offs along with travel and meal reimbursements.

Experience

4–6 years of experience.

Role Overview

The Senior Brand Manager is responsible for the management, strategy and execution of client accounts. He/she will own the client relationship and will be responsible for long-term planning, strategic consulting and business development.

Job Description

• Liaising with, and acting as the link between the client and the agency, by maintaining a regular communication channel.
• Meeting/discussing with clients to understand their requirements and communicating the same to the team.
• Working with the team to conceptualize a digital campaign that meets the client's brief.
• Managing client’s social media pages (posting content, responding to queries, supervising advertising efforts and reporting metrics).
• Presenting campaign ideas and budgets to the client.
• Providing inputs while creating digital campaigns and strategies.
• Ensuring that communication flows effectively within the agency team working on the account.
• Refining the details of campaigns and ensuring that client’s challenges are being addressed.
• Presenting creative work to clients for approval/modification.
• Managing budgets and campaign costs.
• Creating reports for clients (campaigns and more).
• Monitoring the effectiveness of campaigns and taking necessary steps to optimize them.
• Arranging and attending meetings in order to maintain a healthy relationship b/w client and agency.
• Creating 'pitches', along with the creative team.
• Accountable for account success, delivery quality and client satisfaction.
• Play the role of collaborator in the team that works on a particular account.

Qualifications

• Excellent client servicing skills, including oral and written communication.
• Exceptionally strong interpersonal and client management skills.
• An expert storyteller with superior presentation skills to effectively present and sell ideas to clients.
• Able to understand and translate complex business challenges and consumer insights into smart digital solutions.
• Ability to collaborate effectively with all the teams of the agency.
• Sound business acumen and negotiation skill.