Brand Manager

Madre Integrated Engineering; Bengaluru; Remote; INR 800,000 - 1,200,000; Full time

Benefits offered by this job

Flexible remote work environment

Opportunity to shape branding strategy

Exposure to engineering and technology sectors

Job summary

A global engineering firm is seeking a strategic Brand Manager to enhance their visibility and authority in international markets. This remote role will focus on developing and executing a comprehensive branding strategy across digital platforms for the Madre Group. The ideal candidate should have a strong background in B2B branding and digital growth, along with proven experience in brand management. Join us to shape the branding strategy of a growing international group and make a long-term impact.

Qualifications

• Proven experience as a Brand Manager, Digital Brand Strategist, or Corporate Branding Lead.
• Strong background in B2B branding and digital brand growth.
• Experience working with global or international brands preferred.

Responsibilities

• Develop and execute a branding strategy for the Madre Group.
• Strengthen Madre’s brand presence across digital platforms.
• Define brand performance KPIs and monitor analytics.

Skills

B2B branding

Digital brand growth

KPI tracking

Leadership skills

Analytical mindset

Job description

As part of the Madre Group, we operate through two key service divisions:

• Madre Integrated Engineering (MIE) – Technical Human Resource outsourcing and workforce solutions
• Madre Janus (MJ) – Cybersecurity and technology services

As part of our structured global expansion and digital growth strategy, we are strengthening our corporate brand positioning and global visibility. We are seeking a strategic and performance-driven Brand Manager to lead this initiative remotely from India.

Position Overview

The Brand Manager will be responsible for developing and executing a structured global branding strategy to enhance Madre’s visibility, credibility, and authority in international markets.

This role focuses on market positioning, measurable growth, brand consistency, and strategic communication across all corporate platforms.

The role will support branding initiatives for the entire Madre Group (MIE & Madre Janus).

Key Responsibilities

1. Brand Strategy & Market Positioning

• Develop a 6–12 month branding roadmap aligned with Madre Group’s growth objectives.
• Define clear market positioning strategies for both MIE and Madre Janus services.
• Ensure branding strategies align with the company’s long‑term vision and core values.
• Develop initiatives that help Madre stand out competitively within global markets.

2. Global Branding & Digital Presence

• Strengthen Madre’s global brand presence across digital platforms.
• Enhance positioning on LinkedIn and other corporate channels.
• Highlight Madre Group’s global activities, partnerships, and initiatives.
• Build thought leadership visibility in manpower outsourcing, engineering, and cybersecurity sectors.
• Develop structured content strategies and editorial calendars aligned with business priorities.
• Guide internal teams in creating high‑quality, strategic brand content.
• Support leadership branding initiatives to strengthen executive visibility.
• Mentor digital content creators and emerging leaders to produce content aligned with Madre’s global vision.

5. Brand Credibility & Trust Building

• Develop strategies that enhance credibility and trust among clients, partners, and employees.
• Strengthen the company’s reputation as a reliable global manpower and technology solutions provider.
• Position Madre as a trusted industry partner through strategic storytelling and brand communication.

6. Performance Tracking & ROI Measurement

• Define brand performance KPIs, including: Engagement growth, Reach and impressions, Brand authority, Lead generation impact, Digital ROI
• Develop metrics and frameworks to calculate ROI from branding initiatives.
• Monitor analytics and deliver monthly brand performance reports.
• Recommend optimization strategies based on data‑driven insights.

7. Innovation & Strategic Growth

• Continuously explore new branding strategies and market opportunities.
• Stay updated with global B2B branding trends and digital marketing best practices.
• Propose initiatives that improve corporate visibility, credibility, and brand differentiation.

Candidate Profile

• Proven experience as a Brand Manager, Digital Brand Strategist, or Corporate Branding Lead
• Strong background in B2B branding and digital brand growth
• Experience working with global or international brands preferred
• Demonstrated ability to scale digital presence strategically
• Strong analytical mindset with KPI tracking and ROI measurement capabilities
• Excellent communication, planning, and leadership skills

Why Join Madre

• Work closely with leadership in building a global brand.
• Opportunity to shape the branding strategy of a growing international group.
• Exposure to engineering, manpower outsourcing, and cybersecurity sectors..
• Flexible remote work environment.
• Strategic role with long‑term impact and ownership.