senior associate

Pepper Communications Group; India; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Pepper Communications Group is seeking a Senior Associate to drive media relations, research, and content development for diverse clients. The role emphasizes training junior team members and ensuring documentation and quality across campaigns.

Location options include Bangalore, Mumbai, and Delhi with travel as required. The candidate should bring at least 4 years in a reputed Indian PR agency, strong sector media relations, and familiarity with AI/LLM tools for enhanced storytelling.

Qualifications

• Minimum 4 years of experience in a reputed public relations agency in India.
• Strong media relations in at least two sectors.
• Knowledge of AI/LLM tools (ChatGPT, Bard, Writesonic) with willingness to learn.
• Excellent writing, editing, and communication skills.
• Ability to manage multiple projects and work under pressure.

Responsibilities

• Implement integrated marketing communications programs across PR, social media, and visual communications.
• Provide research, media intelligence, and information to develop strategies.
• Ensure deliverables meet client requirements and strategy.
• Lead or assist in client servicing and day-to-day communications.
• Mentor and train team to align with strategic direction.
• Develop business presentations for current and prospective clients.
• Maintain high quality work and adhere to processes.
• Build relationships with media publications and influencers; monitor trends.
• Analyze PR or digital campaign results and gaps.
• Develop reports for company or clients.
• Support company initiatives and optimize resource investments.

Skills

Media relations

Content development

Research

Interpersonal skills

Writing & editing

Strategic planning

Creativity

Time management

Travel flexibility

Tools

ChatGPT

Bard

Writesonic

Job description

Job Description:

The Senior Associate will be responsible for media relations, research, and content development, ensuring the strategies are executed effectively for the company’s clients, maintaining required documentation, and providing assistance to train junior team members.

Preferable Sector Knowledge: Technology / Healthcare / F&B / Automotive / Alcobev

KRAs

• Responsible for implementing integrated marketing communications programs, which extend to public relations, social media, and visual communications
• Assist in the development of required strategies by providing the necessary research, media intelligence, or other information
• Ensure the required deliverables are met effectively, as per the client's requirements and the strategy
• Lead/assist in client servicing, managing day-to-day communications with clients
• Assist the manager train / mentoring the team, and ensure the team is aligned toward the strategic direction of the company and its clients
• Assist in developing business presentations for the organization's current and prospective clientele
• Responsible for maintaining the quality of work and all processes are duly followed
• Maintain a strong relationship with key media publications, and influencers, and monitor ongoing trends, topics, news, and other relevant information
• Analyze PR or digital campaign results, responses, and gaps
• Develop reports as required for the company or its clients
• Support implementation of company initiatives and work closely with management to optimize the effectiveness of the resources and investments.

The Ideal Candidate Should

• Have proven work experience of at least 4 years in a reputed public relations agency in India
• Strong media relations in at least 2 sectors
• Basic knowledge of AI / LLM tools such as ChatGPT, Bard, Writesonic and so on (further training will be provided by the Company).
• Possess strong communication, research & interpersonal skills
• Be highly creative and possess strategic planning skills, exceptional writing, and editing skills
• Possess the energy and drive to accomplish goals, meet deadlines, and find solutions
• Must be highly organized and have the ability to handle multiple projects simultaneously
• Ability to collaborate and communicate effectively with internal and client teams at all levels
• Flexibility, Determination, and ability to cope under pressure
• Be willing to travel on deputation/transfer/assignment to any of the company’s branch/liaison offices in India or abroad.

Location: Bangalore, Mumbai, Delhi

Contact: [e-mail]