Senior Associate- Public Relations

Oswaal Books; Agra District; On-site; INR 400,000 - 800,000; Full time

Job summary

Oswaal Books, a leader in educational publishing, seeks a dynamic PR Manager to elevate brand visibility across media and digital platforms from Agra.

You will manage press outreach, digital brand integrations, production house collaborations, content creation, and celebrity-led campaigns, building strong media relationships and proactive PR strategies.

Ideal candidates have 1–6 years in PR, strong writing skills, and a proven track record in publishing or education sectors.

Qualifications

• 1–6 years of proven experience in PR, preferably in publishing, FMCG, media, or education sectors.
• Strong network with journalists, editors, influencers, and media professionals.
• Hands-on experience in digital PR and influencer marketing.
• Excellent written and spoken communication skills.
• Ability to independently draft press materials, authored articles, and campaign content.
• Familiarity with production houses and integration formats for YouTube, OTT, and social media.
• Experience in celebrity coordination and talent management is a strong plus.
• Highly organized, proactive, and detail-oriented.

Responsibilities

• Press relations, media outreach and dissemination of press releases.
• Develop digital brand integrations on YouTube, Instagram, OTT.
• Collaborate with production houses and agencies for brand partnerships.
• Create and edit content, speeches, op-eds, and leadership talking points.
• Coordinate with celebrity managers for brand endorsements.
• Design and execute proactive PR strategies and monitor trends.
• Plan events and campaigns with end-to-end PR support.
• Ensure coverage of launches and corporate announcements.

Skills

Media relations

Digital PR

Influencer outreach

Content writing

Celebrity coordination

Event planning

Crisis management

News drafting

Education

Mass Comm degree

PR background

Job description

Job Title: Public Relations

Location: Agra

Experience Required: 1–6 years in Public Relations

Industry: Publishing / Media / EdTech / Consumer Brand

About Us:

Oswaal Books, a leader in the educational publishing space, is looking for a dynamic and experienced PR Manager to drive the brand’s visibility across digital and traditional media. The ideal candidate is a seasoned PR professional with strong media relationships, excellent storytelling skills, and experience in working with influencers, celebrities, and production houses to create impactful brand narratives.

Key Responsibilities:

• Press Relations & Media Outreach
  • Draft, edit, and disseminate press releases, media statements, and authored articles.
  • Maintain strong relationships with top-tier journalists, editors, influencers, and media houses across print, digital, and broadcast platforms.
  • Ensure regular media coverage in line with brand campaigns, product launches, and corporate announcements.
• Digital Brand Integrations
  • Identify and secure brand integration opportunities on digital platforms (YouTube, Instagram, OTT, etc.).
  • Collaborate with content creators, influencers, and web series/production teams for subtle and effective brand placements.
• Production House & Agency Collaboration
  • Build and maintain strong networks with key production houses, digital content studios, and creative agencies.
  • Pitch brand partnership ideas that can be embedded within entertainment or educational content.
• Content Creation & Editorial
  • Write compelling authored articles, speeches, op-eds, and talking points for leadership.
  • Manage and edit communication materials to maintain a consistent brand voice.
• Celebrity Management
  • Liaise with celebrity managers and talent agencies when onboarding celebrities for brand endorsements or campaigns.
  • Handle contract negotiations, PR coordination, and communication planning for celebrity-led initiatives.
• Strategic PR Planning & Execution
  • Design and execute proactive PR strategies aligned with business goals.
  • Track media trends, monitor brand reputation, and provide timely PR solutions during crises.
• Event & Campaign PR
  • Support product launches, panel discussions, webinars, and brand events with end-to-end PR planning.
  • Secure pre-event and post-event coverage across relevant media channels.

Key Requirements:

• 1–6 years of proven experience in PR, preferably in publishing, FMCG, media, or education sectors.
• Strong network with journalists, editors, influencers, and media professionals.
• Hands‑on experience in digital PR and influencer marketing.
• Excellent written and spoken communication skills.
• Ability to independently draft press materials, authored articles, and campaign content.
• Familiarity with production houses and integration formats for YouTube, OTT, and social media.
• Experience in celebrity coordination and talent management is a strong plus.
• Highly organized, proactive, and detail-oriented.

Preferred Qualifications:

• Bachelor’s or Master’s in Mass Communication, Journalism, PR, Marketing, or a related field.
• PR agency background or prior experience managing PR for consumer-facing brands is advantageous.
• A strong portfolio of media coverage and past PR campaigns.