Junior Public Relations Executive

The Works; Maharashtra; On-site; INR 300,000 - 420,000; Full time

Job summary

The Works in Mumbai (Churchgate) is seeking a proactive Junior PR Executive to support media relations, influencer outreach, content development, and campaign execution. The role focuses on coordinating with journalists, influencers, clients, and internal teams to deliver timely PR activities.

Ideal candidates possess strong communication, research, and organizational skills, with fresh graduates or 0–1 year of experience. This is a full-time, on-site position in Mumbai.

Qualifications

• Bachelor’s degree in PR, comms, journalism, marketing, English, or related field.
• 0–1 year of relevant experience; fresh grads with PR or communications internships may apply.
• Strong written and verbal communication skills.
• Good command of English; knowledge of Hindi or regional languages is an advantage.
• Basic understanding of PR, media relations, influencer marketing, and digital communication.
• Strong research, documentation, coordination, and follow-up skills.
• Ability to manage multiple assignments and deadlines.
• Familiarity with Microsoft Office or Google Workspace.
• Awareness of current news, media trends, social platforms, and influencer culture.
• A proactive attitude, attention to detail, and willingness to learn.

Responsibilities

• Research and build relationships with journalists, publications, podcasts, and media platforms.
• Create and pitch press releases, brand stories, interviews, and media opportunities.
• Manage media outreach, follow-ups, and journalist coordination.
• Identify relevant influencers and coordinate outreach, briefs, deliverables, timelines, and campaign requirements.
• Draft pitches, articles, press releases, talking points, emails, and other PR communication.
• Create media kits, company profiles, FAQs, and presentations.
• Ensure all communication is clear, accurate, and consistent.
• Support PR campaigns, launches, events, and media interactions.
• Coordinate invitations, media kits, interviews, and on-ground requirements.
• Maintain trackers and prepare regular reports on outreach, coverage, and campaign performance.
• Monitor media coverage, brand mentions, competitors, and industry trends.
• Identify relevant PR opportunities and flag important developments.
• Coordinate with clients and internal teams to ensure timely delivery of work.

Skills

Communication skills

Research skills

Coordination

English proficiency

Multilingual (Hindi/regionals)

Education

Bachelor’s degree in PR/Comms/Journalism/Marketing/English

Tools

MS Office

Google Workspace

Job description

About the Role

We are looking for a proactive and organised Junior PR Executive to support media relations, influencer outreach, content development, campaign execution, and reporting. The ideal candidate should have strong communication and research skills, attention to detail, and the ability to coordinate with media professionals, influencers, clients, and internal teams.

Location: Churchgate, Mumbai

Employment Type: Full-time

Key Responsibilities

Media Relations

• Research and build relationships with journalists, publications, podcasts, and media platforms.
• Create and pitch press releases, brand stories, interviews, and media opportunities.
• Manage media outreach, follow-ups, and journalist coordination.

Influencer Outreach

• Identify relevant influencers and creators based on brand fit and engagement.
• Coordinate outreach, briefs, deliverables, timelines, and campaign requirements.
• Track influencer content and campaign performance.

Content and Communication

• Draft pitches, articles, press releases, talking points, emails, and other PR communication.
• Create media kits, company profiles, FAQs, and presentations.
• Ensure all communication is clear, accurate, and consistent.

Campaigns, Events and Reporting

• Support PR campaigns, launches, events, and media interactions.
• Coordinate invitations, media kits, interviews, and on-ground requirements.
• Maintain trackers and prepare regular reports on outreach, coverage, and campaign performance.

Research and Coordination

• Monitor media coverage, brand mentions, competitors, and industry trends.
• Identify relevant PR opportunities and flag important developments.
• Coordinate with clients and internal teams to ensure timely delivery of work.

Requirements

• Bachelor’s degree in Public Relations, Mass Communication, Journalism, Marketing, English, or a related field.
• 0–1 year of relevant experience; fresh graduates with PR or communications internships may apply.
• Strong written and verbal communication skills.
• Good command of English; knowledge of Hindi or regional languages is an advantage.
• Basic understanding of PR, media relations, influencer marketing, and digital communication.
• Strong research, documentation, coordination, and follow-up skills.
• Ability to manage multiple assignments and deadlines.
• Familiarity with Microsoft Office or Google Workspace.
• Awareness of current news, media trends, social platforms, and influencer culture.
• A proactive attitude, attention to detail, and willingness to learn.