Senior Associate, Marketing Operations

ISDM; Dadri; On-site; INR 500,000 - 800,000; Full time

Job summary

ISDM is seeking a proactive and strategic marketing professional to support its brand-building efforts. The ideal candidate will manage integrated marketing campaigns, content development, and stakeholder engagement.

With 4–5 years of experience in digital marketing or brand management, you will coordinate with teams and agencies to enhance campaign effectiveness. This role demands strong writing skills and project management abilities in a fast-paced environment.

Qualifications

• 4–5 years of experience in marketing, communications, digital marketing, or brand management.
• Strong understanding of email marketing and marketing automation.
• Excellent writing, editing, and content development skills.

Responsibilities

• Plan and execute integrated marketing campaigns across various channels.
• Manage email marketing calendar and stakeholder communication.
• Coordinate with digital marketing agencies to monitor campaign performance.

Skills

Email marketing

Content development

Digital marketing

Project management

Stakeholder coordination

Education

Bachelor’s degree in Marketing, Communications, Business, Media

Tools

Google Analytics

CMS platforms

Job description

About the Role:

We are looking for a proactive and strategic marketing professional with 4–5 years of experience to support ISDM’s institutional brand-building efforts. The role combines campaign management, content and digital marketing, stakeholder engagement, website management, email marketing, and marketing operations. The ideal candidate should be comfortable working across multiple programmes and initiatives while coordinating with internal teams, external agencies, and leadership.

Key Responsibilities:

• Plan and execute integrated marketing and communication campaigns across digital, email, social media, website, and events.
• Manage ISDM’s email marketing calendar, including newsletters, programme campaigns, stakeholder communication journeys, and database segmentation.
• Coordinate with digital marketing agencies to monitor campaign performance, lead generation, SEO implementation, website traffic, and conversion optimization.
• Serve as the internal point of contact for website maintenance and enhancement projects, ensuring content accuracy, SEO hygiene, timely updates, and agency coordination.
• Develop and publish content across channels including website pages, landing pages, social media, blogs, reports, brochures, and marketing collateral.
• Track, analyse, and report performance metrics across campaigns, website analytics, email marketing, and social media channels.
• Support institutional brand-building initiatives, thought leadership campaigns, webinars, events, and knowledge dissemination activities.
• Work closely with programme teams, faculty, centres, admissions, placements, and leadership to translate organisational priorities into communication plans.
• Manage external vendors and agencies across design, web development, performance marketing, video production, and public relations.
• Ensure adherence to ISDM’s visual identity, messaging framework, and communication standards across all outputs.
• Identify opportunities to improve marketing processes, automation, audience engagement, and stakeholder experience.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, Business, Media, or a related discipline.
• 4–5 years of experience in marketing, communications, digital marketing, or brand management.
• Strong understanding of email marketing, CRM-based communication, audience segmentation, and marketing automation.
• Experience working with websites, CMS platforms, SEO fundamentals, Google Analytics, and digital agencies.
• Excellent writing, editing, and content development skills.
• Working knowledge of social media platforms, digital campaigns, and performance reporting.
• Strong project management and stakeholder coordination skills.
• Ability to manage multiple priorities in a fast-paced and collaborative environment.
• Experience in higher education, consulting, social impact, development sector, or knowledge-driven organisations will be an advantage.

What Success Looks Like

Successful candidates will contribute to stronger brand visibility, improved stakeholder engagement, effective campaign execution, enhanced website and email performance, and seamless coordination of marketing initiatives that support ISDM’s institutional goals.

ISDM is an equal‑opportunity organization with a particular emphasis on affirmative action. The culture of the organization is one of professionalism while also one that greatly values relationships.