Senior Marketing Manager

Indian School of Business; Hyderabad; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

A leading business school in Hyderabad is seeking a Senior Manager for Marketing in Digital Learning. The role involves leading marketing initiatives, overseeing campaigns, and managing a team to drive brand visibility and learner engagement across multiple platforms. Ideal candidates have an MBA and at least 10 years of experience in successful marketing campaigns. The position offers a full-time employment opportunity within the marketing function.

Qualifications

• 10 years’ experience in branding and marketing campaigns.
• Excellent verbal and written communication skills.
• Proficient in social media marketing across platforms.

Responsibilities

• Lead marketing and communication strategy for ISB’s Online portfolio.
• Oversee B2C and B2B outreach campaigns.
• Conduct market and competitor analysis.

Skills

Marcom skills

Stakeholder management

Campaign execution

Social media marketing

Education

MBA or higher degree in marketing

Job description

Job Title

Job Title: Senior Manager – Marketing, Digital Learning

Function

Function: Marketing

Reporting Structure

Reports to position: Sr Associate Director, Programme Marketing

Reportees to Position: 2

Band

Band: A3

Job Purpose

The Senior Manager, Marketing, Digital Learning will lead the marketing and communication strategy for ISB’s Online portfolio, driving brand visibility, learner engagement, and programme adoption. The role is the driving force behind all programme marketing initiatives and strategic comms. The marketing lead will oversee all customer-facing assets, content, and campaigns across physical and digital platforms, ensuring alignment with ISB’s positioning and business objectives. This role will focus on building the narratives, assets, and strategies that enable effective campaigns and sustained market presence, while aligning closely to ISB’s brand equity.

Job Outline

• Strategic Marketing & Communication: Lead the planning, development, and execution of all brand and programme communication across websites, social media, blogs, collateral, PR, and events. Ensure high‑quality, consistent messaging that differentiates ISB Online in a competitive market and resonates with learner personas. Translate programme features into compelling narratives tied to aspirational and business outcomes.
• Outreach & Campaign Leadership: Oversee B2C and B2B outreach campaigns across owned and earned channels; partner with the performance marketing team for paid activation. Collaborate with internal stakeholders and external partners to deliver impactful launches, events, and campaigns. Drive campaign innovation in formats and channels, tailoring outreach to multiple segments (early‑career, mid‑career, senior professionals, enterprises).
• Asset & Content Leadership: Oversee the creation, curation, and optimisation of marketing assets, including website content, video, blogs, thought‑leadership pieces, and digital‑first storytelling. Conduct deep reviews of all content to ensure accuracy, consistency, brand voice, and alignment with programme positioning. Step in to create or edit content directly when required, ensuring quality and timeliness in high‑priority deliverables. Ensure channel‑appropriate formats (LinkedIn, YouTube, Instagram, webinars, microsites) to maximise engagement and impact. Manage centralised content pipelines and editorial calendars aligned with campaign and admissions cycles.
• Market & Competitor Analysis: Track industry trends, competitor strategies, and learner behaviours to identify opportunities for differentiation. Integrate insights into campaign planning and content strategy. Pilot innovative approaches to strengthen visibility and engagement.
• Analytics & Technology: Leverage marketing analytics and automation tools to monitor performance across website, SEO, campaign‑led content, and social media. Define and track key success metrics (engagement, brand visibility, organic growth, lead quality). Use insights to refine campaigns, optimise content, and improve ROI. Stay up to date with martech innovations and adopt tools that enhance targeting, personalisation, and reporting.
• Stakeholder & Team Management: Lead and mentor a team of marketing associates, content creators, and vendors. Collaborate with programme directors, admissions, faculty, and corporate outreach teams to ensure alignment on messaging and goals. Manage agency and partner relationships to ensure delivery of high‑quality creative and communication support.

Job Specification

Education: MBA or a higher degree in marketing or related disciplines, from premier institutions only

Specific Skills: Excellent and proven marcom skills (written and verbal), demonstrated through successful campaigns run in the past

• Excellent stakeholder management and interpersonal skills
• Exceptional organisation and prioritisation capabilities to work across multiple projects/tasks at a time
• Extreme process orientation and eye for detail in communications, and in defining and effecting workflows.
• Strong campaign execution, coordination and vendor management capabilities
• Working experience of organic and paid social media campaigns
• Demonstrated success in leading marketing campaigns
• Proficient in social media marketing across platforms like Facebook, LinkedIn, and Twitter
• 10 years’ experience in branding, communication and driving successful marketing campaigns
• Sound working knowledge of Social Media Marketing – Facebook, LinkedIn and Twitter.
• Experience with both organic and paid social media campaigns

Key Responsibilities and % Weightage

• 1 Strategic Marketing & Communication – 20%
• 2 Outreach & Campaign Leadership – 20%
• 4 Market & Competitor Analysis – 10%
• 6 Stakeholder & Team Management – 15%

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing

Industries

• Higher Education, Business Consulting and Services, and Marketing Services