Senior Associate/ Manager - Performance Marketing

ISDM; Dadri; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

ISDM is looking for a Senior Associate/Manager in Performance Marketing to lead its digital and performance marketing efforts across various campaigns. The ideal candidate will have 8-12 years of experience in performance marketing, especially within the education or social sectors.

You will design, run, and optimize campaigns, managing budgets of INR 50L+. The role requires strong skills in data analytics, stakeholder coordination, and proficiency with platforms like LinkedIn Ads and Google Ads.

Join a professional and relationship-oriented workplace that values affirmative action and diversity.

Qualifications

• 8–12 years in performance marketing, with 3–4 years in senior roles.
• Experience managing budgets over INR 50L.
• Strong project management and stakeholder coordination skills.

Responsibilities

• Design and execute multi-channel marketing strategies.
• Manage performance marketing budgets with accountability for conversions.
• Set up and optimize campaigns across various platforms.

Skills

Audience research

Copywriting for performance ads

Data analytics

Budget management

Project management

Tools

LinkedIn Ads Manager

Meta Ads Manager

Google Ads & Analytics

CRM tools (Meritto, Zoho)

Canva

Job description

Senior Associate/ Manager - Performance Marketing

5 – 12

Noida

Full-Time

Lead ISDM’s digital and performance marketing efforts across admissions (PGP-DM), branding, and institutional campaigns (WoB, RBPM, DoDM).

Balance strategic thinking and hands‑on execution to design, run, and optimize campaigns that deliver measurable outcomes.

Drive end‑to‑end campaign ownership, from audience insights → execution → reporting.

Key Responsibilities

• Design and execute multi-channel marketing strategies (admissions + branding).
• Translate audience insights, personas, and demographics into targeted campaigns.
• Manage annual performance marketing budgets (over INR 50L) with accountability for conversions (50–75+ for admissions).

Performance Marketing Execution

• Set up and optimize campaigns across LinkedIn, Meta, Google Ads, etc.
• Define KPIs, monitor daily, and pivot strategies using data-driven insights.
• Deliver weekly/monthly performance reports with ROI and funnel analysis.

Creative & Copy

• Develop and review campaign messaging, headlines, and ad copy.
• Collaborate with design/video teams for high-performing assets.

Data & Analytics

• Analyze dashboards and reports to identify trends and opportunities.
• Recommend funnel improvements to reduce CPL and increase conversions.

Stakeholder & Process Management

• Coordinate with admissions, design, and content teams to align campaigns.
• Manage external agencies/vendors, ensuring accountability and results.
• Establish campaign calendars, review cycles, and reporting rhythms.

Qualification and Skills

• Experience: 8–12 years in performance marketing, with at least 3–4 years in senior/lead roles.
• Sectoral Fit: Strongly preferred — education or social sector campaigns.
• Proven Track Record: Managed budgets > INR 50L and delivered significant conversion outcomes.
• Audience research, personal building, demographic targeting.
• Copywriting for performance ads.
• Data analytics, reporting, and actionable insights.
• Budget management and B2C funnel optimization.
• Strong project management and stakeholder coordination.

Technical Expertise

• LinkedIn Ads Manager, Meta Ads Manager, Google Ads & Analytics.
• CRM tools (Meritto, Zoho or equivalent).
• Canva (basic editing and collaboration).

Remuneration for this role will be commensurate with qualifications & experience.

ISDM is an equal opportunity organization with a particular emphasis on affirmative action. The culture of the organization is one of professionalism while also one that greatly values relationships.