Manager – Custom Solutions & Partner Channel Marketing

Indian School of Business; Hyderabad; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A premier educational institution in Hyderabad seeks a Manager for Custom Solutions & Partner Channel Marketing. This mid-senior level position entails leading B2B marketing initiatives, including campaign management and content development. The ideal candidate will have 6-8 years of relevant experience and a Master's degree in a related field. Strong analytical and stakeholder management skills are essential. This is a full-time role within the marketing team.

Qualifications

• 6-8 years of experience in B2B marketing, preferably in enterprise and government segments.
• Expert in content creation and communication principles.
• Strong analytical skills for tracking content performance.

Responsibilities

• Plan and oversee multi-channel B2B marketing campaigns.
• Lead development of marketing content assets.
• Design and execute lead generation strategies.
• Analyze campaign performance and present insights.
• Collaborate with internal and external stakeholders.

Skills

Content creation

Campaign management

Analytical skills

Lead generation

Stakeholder management

Education

Master’s degree in Marketing, Mass Communication, Business Administration

Job description

Overview

Manager – Custom Solutions & Partner Channel Marketing

Job Title: Manager – Custom Solutions & Partner Channel Marketing

Function: ISB Executive Education

Reports to position: Senior Manager

Band: A3

Job Purpose

The Manager – Custom Solutions and Partner Programme is responsible for the strategic planning, execution, and oversight of B2B marketing initiatives targeted at enterprise and government clients. This role combines high-level content and campaign strategy with operational execution and leadership. The manager will lead the development of B2B marketing assets and oversee the review of all content produced for partner programmes, ensuring alignment with ISB’s brand standards and strategic goals. The role also supports lead generation, performance optimisation, and partner collaboration to enhance visibility and impact across custom and partner-led engagements.

Responsibilities

• Campaign Management: Plan, develop, and oversee multi-channel B2B marketing campaigns (social media, email, digital ads); ensure consistent brand messaging across all channels; develop and execute communication strategies that resonate with external clients, maintaining a nuanced understanding of client expectations.
• Content Development: Lead the development of high-quality content assets (brochures, landing pages, video content, social media posts) to establish ISB’s authority in the B2B space; drive video content creation ensuring alignment with brand guidelines and distribution; collaborate with subject matter experts to develop thought leadership content; develop and drive thought leadership initiatives, including industry reports and client roundtables; review and ensure quality, consistency, and brand alignment of all partner-branded marketing assets; monitor digital presence and social media activities of partner programmes; provide strategic feedback and support to partner marketing teams.
• Lead Generation & Nurturing: Design, execute, and optimise lead generation strategies (CRM, automation, email marketing); drive account-based marketing (ABM) initiatives for high-value clients.
• Performance Analysis: Monitor and analyse campaign performance using data analytics; present performance insights and recommendations to senior management.
• Stakeholder Management: Collaborate with internal teams (sales, product, programme teams) and external stakeholders (agencies, vendors) to align marketing initiatives with business goals; act as a point of contact for key internal stakeholders (sales, programme leads); lead negotiations and manage relationships with digital marketing, creative agencies, and external vendors; ensure cost-effective and high-quality deliverables.

Job Specification

• Knowledge / Education: Master’s degree in Marketing, Mass Communication, Business Administration, or related field.
• Specific Skills and Experience: Expert in content creation and understanding of communication principles aligned to the marketing funnel; clear understanding of STP framework (segmentation, targeting, positioning); deep understanding of marketing funnel; strong analytical skills for tracking content performance and efficacy; 6 - 8 years of experience in B2B marketing, preferably in enterprise and government segments; proven experience in content creation, campaign management, and lead generation.

Key Responsibilities & Time Allocation

S.N, Key Responsibilities and % Time Spent

• Campaign Management – 25%
• Content Development – 25%
• Performance Analysis – 10%
• Stakeholder Management – 10%

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Advertising, Marketing, and Strategy/Planning
• Industries: Marketing Services and Higher Education