Marketing Technology-Senior Associate-Bangalore

PwC Acceleration Center India; Bengaluru; On-site; INR 800,000 - 1,500,000; Full time

Job summary

A professional services firm in Bengaluru is seeking a Marketing Technology Senior Associate to enable marketing strategies using technology platforms. The ideal candidate must have consulting experience, proficiency in Adobe and Salesforce, and strong analytical skills. This is a full-time position with a focus on maximizing client engagement and implementing MarTech solutions.

Qualifications

• High motivation and strong consulting experience in a Marketing & Commerce context.
• Experience in consulting or client-facing role within a Marketing & Commerce environment.
• Business Analyst experience and certifications in configuring MarTech platforms would be a plus.

Responsibilities

• Partner with clients to assess their marketing goals and deliver solutions.
• Design and implement MarTech solutions using platforms like Adobe Experience Cloud.
• Guide junior team members and contribute to knowledge-sharing.

Skills

Consulting experience in Marketing & Commerce

Experience with Adobe and Salesforce platforms

Strong analytical and problem-solving skills

Communication and stakeholder management

Education

MBA in Marketing / Strategy / Analytics

B.Tech/BE in Engineering or related field

Tools

Salesforce

Adobe Experience Cloud

GenAI tools

Job description

Marketing Technology – Senior Associate – Bangalore

Join to apply for the Marketing Technology‑Senior Associate‑Bangalore role at PwC Acceleration Center India.

At PwC, our people in customer consulting specialise in providing consulting services focused on customer‑related strategies and initiatives. They analyse client needs, develop customer‑centric solutions, and offer guidance and support to help clients enhance their customer experience and drive business growth.

Our Sales, Service & Marketing practice team, part of CSX, focuses on modernizing commercial functions across marketing, sales, and service to drive profitable growth and customer engagement. The team combines strategy, operations, and technology—including Dynamics, enabling apps, and contact center platforms—to transform how clients activate and scale in the market.

OFFERING OVERVIEW: MARKETING & COMMERCE TECHNOLOGY ENABLING APPS

This role focuses on enabling marketing strategies through technology platforms. The consultant supports the implementation, configuration, and optimization of MarTech offerings like Marketing & Digital Commerce with tools such as Adobe, Salesforce, and more.

Responsibilities

• Partner with clients to assess their marketing goals and deliver solutions across marketing platforms.
• Design and implement MarTech solutions using platforms like Adobe Experience Cloud, Salesforce Marketing Cloud, Oracle Marketing, or others.
• Configure platform components and define functional/technical requirements aligned with best practices.
• Serve as a subject‑matter expert across one or more of the four core MarTech pillars: Web Content Management Systems (WCM/CMS), Customer Data Platforms (CDP), Marketing Automation Platforms (MAP), Analytics & Insights.
• Collaborate with cross‑functional teams (strategy, creative, data, and technology) to deliver end‑to‑end marketing capabilities.
• Contribute to proposals, platform assessments, roadmap development, and digital transformation strategies.
• Guide junior team members and contribute to knowledge‑sharing and upskilling initiatives within the practice.

Qualifications

• High motivation and strong consulting experience in a Marketing & Commerce context.
• Deep understanding of any of the marketing platforms (Adobe, Salesforce, etc.) and passion for digital transformation in marketing organizations.
• Experience in consulting or client‑facing role within a Marketing & Commerce environment.
• Strong knowledge of data platforms, marketing platform automation, segmentation, personalization, and customer lifecycle strategy.
• Hands‑on experience and deep configuration knowledge in at least one major marketing platform such as Salesforce (Data Cloud, Marketing Cloud, etc.) or Adobe (AEM, CDP, Marketo, Target, Analytics, etc.).
• Strong analytical and problem‑solving skills.
• Excellent communication and stakeholder management skills.
• Business Analyst (BA) experience and certifications in configuring MarTech platforms would be a plus.

Skills Preferred

• Relevant experience in a consulting or client‑facing role, ideally within a Marketing & Commerce context.
• Strong knowledge of data platforms, marketing platform automation, segmentation, personalization, and customer lifecycle strategy.
• Experience with GenAI tools to assist in creating campaign briefs, email copy, social media posts, and dynamic ad variants at scale.
• Knowledge of Python / SQL is a plus.
• Experience with platform capabilities, integrations, APIs, and performance optimization.

Educational Background

• MBA in Marketing / Strategy / Analytics from a premier B‑School.
• B.Tech/BE in Engineering, Technology, or a related field.

Additional Information

• Travel Requirements: Travel to client locations may be required as per project requirements.
• Experience: 2‑5 years (Experienced Associate) / 5‑8 years (Senior Associate) of prior relevant work experience in a Marketing or Marketing Technology or Marketing Commerce role in management consulting or similar multinational environment would be a bonus.

Employment Details

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Marketing and Sales
• Industries: Professional Services