Business Advisory Specialist

Accenture; Navi Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Accenture is seeking a Business Advisory Specialist in Navi Mumbai to optimize marketing operations using Salesforce Marketing Cloud. The role involves managing consumer databases, executing audience segmentation, and ensuring data integrity. Candidates should have a BBA, 4+ years in CRM or marketing, and possess strong analytical and collaboration skills. Proficiency in tools like Excel and Power BI is essential, along with excellent communication in English. This position requires attention to detail and the ability to work in cross-functional teams.

Qualifications

• University degree, preferably in Marketing or related field.
• 4+ years of experience in CRM or marketing-related roles.
• Experience in troubleshooting data-related issues in CRM platforms.

Responsibilities

• Lead consumer database management and maintenance, ensuring data integrity.
• Execute audience segmentation for marketing automated workflows.
• Support data integrations from external sources into CRM platforms.

Skills

Analytical skills

Attention to detail

Collaboration/teamwork

Communication in English

Education

BBA

Tools

Salesforce Marketing Cloud

Microsoft Excel

Power BI

PowerPoint

Word

Job description

Skill required: Marketing Operations – Salesforce Marketing Cloud

Designation: Business Advisory Specialist

Qualifications: BBA

Years of Experience: 7 to 11 years

What would you do

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time‑to‑market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services Customer Engagement and Media Growth Services.

• Manage and optimize marketing processes and systems, including campaign execution, data analysis, and budget management.
• Improve marketing efficiency and effectiveness.
• Use strong analytical skills, attention to detail, and knowledge of marketing technologies.
• Ensure marketing strategies are implemented smoothly and deliver measurable results.
• Design, implement, develop, and manage Salesforce Marketing Cloud.
• Build and maintain email, mobile, social, web personalization, advertising, and content capabilities in the platform.
• Create custom scripts for landing pages, applications, cross‑channel templates, and layouts.

What are we looking for

• Experience in a CRM or data and platform management role.
• Experience executing and supporting consumer database management and audience segmentation, creating rules for marketing automated workflows.
• Experience troubleshooting data‑related issues in CRM platforms, testing and orchestrating data integrations from various external sources (e‑commerce).
• Experience in FMCG, e‑commerce or digital marketing industries is a plus.
• Understanding of CRM platforms and role in consumer communication; exposure to HubSpot Marketing Automation and/or Salesforce Marketing Cloud preferred.
• Experience collaborating with cross‑functional teams.
• 4+ years of experience in a CRM, data management or marketing‑related role.

Education / Qualifications / Certifications Required

• University degree; preferably Marketing or a digital agency background.

Technical / Functional / Leadership Skills Required

• Strong analytical skills for managing, cleaning, and interpreting customer data.
• Excellent verbal and written communication in English.
• Attention to detail and accuracy in data handling.
• Organizational skills to support planning, execution, and monitoring tasks.
• Proficiency in Microsoft Excel, Power BI, PowerPoint, and Word.
• Hands‑on experience with CRM platforms, reporting tools and/or analytics dashboards.
• Curiosity and willingness to learn new technologies and tools.
• Accountability and reliability in task execution.
• Collaboration/teamwork mindset.

Roles and Responsibilities

• Database Management & Maintenance: Lead consumer database management and maintenance, ensuring data integrity and quality standards.
• Execute and support deployment of consumer audience segmentation logic and audience selection rules for all marketing automated workflows.
• Apply strong attention to detail and accuracy to meet regional compliance with age verification and privacy protocols.
• Utilize analytical skills to troubleshoot data‑related issues within CRM platforms and support accurate interpretation of customer data.
• Platform Orchestration Support: Lead testing and orchestration of data integrations from external e‑commerce sources into the CRM/MA platform.
• Act as the SPOC for tech platform management UAT, ensuring system stability and functionality, together with IDT support.
• Escalate technical complexities to Manager or IDT as needed.
• Support overall platform governance and maintain accountability and reliability standard.
• Collaboration Optimization: Leverage teamwork mindset to work effectively with cross‑functional teams on data and integration projects.
• Apply organizational skills to support planning, execution, and monitoring of technical deployment and data projects.
• Maintain curiosity and willingness to learn new technologies and tools.
• Perform analysis and solve moderately complex problems.
• Create new solutions, adapting existing methods and procedures where needed.
• Understand strategic direction set by senior management regarding team goals.
• Primary upward interaction with direct supervisor.
• Interact with peers and/or management levels at client or within Accenture.
• Receive guidance when determining methods and procedures for new assignments.
• Decisions made will impact the team.
• Manage small teams and/or work efforts if in an individual contributor role at a client or within Accenture.
• May require rotational shifts.

Qualification

BBA