Senior Associate Marketing

National Payments Corporation of India; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

NPCI is seeking a creative social media professional to own end-to-end management of NBBL’s social media presence, driving content strategy, community engagement, and platform growth while delivering measurable business impact.

You will develop monthly content calendars, work with creative agencies, monitor performance, and coordinate with marketing, product, and PR teams to execute integrated campaigns. The role demands a mix of creativity, analytics, and hands-on execution.

Qualifications

• Experience in social media or digital marketing.
• Strong understanding of LinkedIn, Instagram, X, Facebook and YouTube.
• Excellent copywriting, storytelling and content planning skills.
• Experience managing agencies and cross-functional stakeholders.

Responsibilities

• Own the end-to-end management of NPCI's social media channels for NBBL.
• Develop and execute monthly content calendars aligned with priorities.
• Work with creative agencies to deliver high-quality on-brand content and timely execution.
• Monitor agency performance and drive innovation through platform-first ideas.
• Identify opportunities to increase engagement through topical content and campaigns.
• Track and improve KPIs including follower growth, engagement, reach and impressions.
• Analyze platform insights and recommend optimization strategies based on data.
• Coordinate with marketing, product, PR and business teams for integrated campaigns.
• Stay updated on emerging social media trends and best practices.

Skills

Social media

Digital marketing

Copywriting

Content planning

Agency management

Stakeholder management

Analytics

Creative thinking

Job description

National Payments Corporation of India (NPCI) | Full Time

The National Payments Corporation of India (NPCI) is a pivotal institution in India's digital payments ecosystem, established by the Reserve Bank of India (RBI) and the Indian Banks’ Association (IBA). It operates under the Payment and Settlement Systems Act, 2007, and is incorporated as a “Not for Profit” company under Section 25 of the Companies Act 1956 (now Section 8 of the Companies Act 2013). NPCI is dedicated to building world-class digital payment infrastructure through innovative and efficient retail payment platforms. As an Equal Opportunity Employer, NPCI is committed to fostering an inclusive workplace culture, with zero tolerance for discrimination based on race, ethnicity, disability, gender identity, or sexual orientation, including support for the LGBTQ+ community.

Our Culture

TheNPCIWAY –OurGuidingPrinciples

At NPCI, we foster a culture of Inclusion, Innovation, and a High- Performance Workplace.

The NPCIWAYisnotjustaframework - it’sasharedcommitmentbyevery individual to align with our evolving business needs, dynamic market conditions, and workforce expectations.

FiveTenetsoftheNPCIWAY

• ForwardThinkingMind-Set
• CustomerFirst
• LeadWith Purpose
• PassiontoDeliver
• AllSucceedTogether

Employee Perks and Benefits

Insurance&Wellness:

• ComprehensiveCoverage :Medical,accidental,andlifeinsurance.
• Employee Assistance Program : Onsite medical center, financial/legal counselling, mental wellness.
• AnnualWellnessBouquet :Holisticwellbeingsupport

Family &Childcare:

• ParentalLeave :Inclusivematernityandpaternityleave.
• Nanny at home Support: Assistance for Working Parents

Mobility&Lifestyle:

• MobilityBenefits :Relocation,transfers,andtravelsupport.
• HomeLoanInterestSupport :Upto50%reimbursement*
• MobileReimbursement :Newhandsetevery2years.
• CarLease,SalaryAdvance,SubsidizedMeals.
• Reward&RecognitionProgram.
• TechnologyInnovation: PatentsandIPRightspolicy.

RetirementPlanning:

• ProvidentFund(PF) and Gratuity Contributions .

Why Join Us

At NPCI, you’ll be part of a purpose-driven organization shaping the future of digital payments in India and beyond. NPCI offers a unique opportunity to work on cutting-edge projects that directly impact millions. We foster a culture of innovation, inclusion, and high performance, where every individual is empowered to lead with purpose and deliver with passion. With a strong focus on employee wellbeing, continuous learning, and collaborative success, NPCI is more than just a workplace - it’s a platform to grow, contribute, and make a meaningful difference.

NBBL is looking for a creative and execution-oriented social media professional to own the end-to-end management of NBBL’s social media presence. The role requires driving content strategy, agency management, community engagement, innovation and platform growth while delivering measurable business impact.

B. Key Responsibilities -

• Own the end-to-end management of NBBL and Bharat Connect’s social media channels.
• Develop and execute monthly content calendars aligned with business and marketing priorities.
• Work closely with creative agencies to deliver high-quality, on-brand content and ensure timely execution.
• Monitor agency performance, provide creative direction and drive innovation through platform-first and trend-led ideas.
• Identify opportunities to increase engagement through topical content, campaigns and community interactions.
• Track and improve key social media KPIs including follower growth, engagement, reach, impressions and video performance.
• Analyze platform insights and recommend optimization strategies based on data.
• Coordinate with internal stakeholders across marketing, product, PR and business teams to deliver integrated campaigns.
• Stay updated on emerging social media trends, formats and best practices.

C. Keyskills and experience required -

• Relevant experience in social media or digital marketing.
• Strong understanding of LinkedIn, Instagram, X, Facebook and YouTube.
• Excellent copywriting, storytelling and content planning skills.
• Experience managing agencies and cross-functional stakeholders.
• Creative thinker with a strong analytical mindset and a passion for building engaging digital communities.Success Measures
• Growth in followers and community engagement.
• Improved reach, impressions and content performance.
• Timely execution of content calendars and campaigns.
• Strong agency management and delivery excellence.
• Innovative ideas that enhance brand visibility and audience engagement.
• AI-enabledmindset with the ability to leverage AI tools and insights to drive smarterdecision-making and enhance outcomes.