Senior Associate - Digital Analytics

Three Across; Hyderabad; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Three Across in Hyderabad is seeking an analytics-focused professional to analyze digital marketing channels, manage Adobe Analytics data, and build dashboards for digital performance.

The role involves tracking key KPIs such as traffic, engagement, and conversions, translating business objectives into metrics, and collaborating with Marketing, Product, UX, Technology, and Business teams. Strong statistical analysis and communication skills are essential.

Qualifications

• Strong hands-on experience with Adobe Analytics.
• Expertise in Analytics Workspace, Segments, and Calculated Metrics.
• Experience analyzing website/digital channel performance.
• Understanding of digital KPIs and performance metrics.
• Experience building dashboards, scorecards, and stakeholder reports.
• Strong data analysis and problem-solving skills.
• Excellent communication and stakeholder management.

Responsibilities

• Analyze digital marketing channels and derive actionable business insights.
• Manage and analyze Adobe Analytics data for website performance.
• Build and maintain dashboards, scorecards, and reports for digital performance.
• Track key website KPIs including traffic, engagement, conversion, and funnels.
• Translate business objectives into meaningful metrics, benchmarks, and insights.
• Provide recommendations to improve website performance, email campaigns, and paid media.
• Analyze and segment target lists by combining multiple datasets.
• Perform statistical analysis of digital metrics.
• Ensure data accuracy, consistency, and adherence to reporting standards.
• Collaborate with Marketing, Product, UX, Technology, and Business teams.
• Create stakeholder-ready charts, visuals, dashboards, and analytical reports.

Skills

Adobe Analytics

Analytics Workspace

Dashboarding

KPIs & metrics

Statistical analysis

Stakeholder management

Communication

Digital marketing analytics

Tools

Tableau

Power BI

Google Analytics

Job description

• Analyze digital marketing channels and derive actionable business insights.
• Manage and analyze Adobe Analytics data for website performance.
• Build and maintain dashboards, scorecards, and reports for digital performance.
• Track key website KPIs including traffic, engagement, conversion, and funnels.
• Translate business objectives into meaningful metrics, benchmarks, and insights.
• Provide recommendations to improve website performance, HCP engagement, email campaigns, and paid media.
• Analyze and segment target lists by combining multiple datasets.
• Perform statistical analysis of digital metrics.
• Ensure data accuracy, consistency, and adherence to reporting standards.
• Collaborate with Marketing, Product, UX, Technology, and Business teams.
• Create stakeholder-ready charts, visuals, dashboards, and analytical reports.

Role Overview

• Analyze digital marketing channels and derive actionable business insights.
• Manage and analyze Adobe Analytics data for website performance.
• Build and maintain dashboards, scorecards, and reports for digital performance.
• Track key website KPIs including traffic, engagement, conversion, and funnels.
• Translate business objectives into meaningful metrics, benchmarks, and insights.
• Provide recommendations to improve website performance, HCP engagement, email campaigns, and paid media.
• Analyze and segment target lists by combining multiple datasets.
• Perform statistical analysis of digital metrics.
• Ensure data accuracy, consistency, and adherence to reporting standards.
• Collaborate with Marketing, Product, UX, Technology, and Business teams.
• Create stakeholder-ready charts, visuals, dashboards, and analytical reports.

Required Skills

• Strong hands‑on experience with Adobe Analytics.
• Expertise in Adobe Analytics Workspace, Segments, and Calculated Metrics.
• Experience in website/digital channel performance analysis.
• Strong understanding of digital KPIs and performance metrics.
• Experience building dashboards, scorecards, and stakeholder reports.
• Strong data analysis, statistical analysis, and problem‑solving skills.
• Excellent communication and stakeholder management skills.

Preferred Skills

• Knowledge of tagging concepts, data layers, and digital measurement frameworks.
• Understanding of CRO and A/B testing.
• Knowledge of digital optimization and campaign measurement.
• Experience with Tableau or Power BI.
• Exposure to Google Analytics, social media analytics, and email campaign analytics.