Senior Associate - Digital Analytics

Proof of Skill; Hyderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Chryselys in Hyderabad is seeking a data-driven analytics professional to own Adobe Analytics reporting for the website channel, build dashboards, and track core KPIs to drive informed decisions. You will translate business goals into metrics and provide actionable insights while collaborating with marketing, product, UX, and technology teams.

Strong analytical and communication skills are essential, and experience with tagging concepts, CRO, and BI tools like Tableau or Power BI is a plus.

Qualifications

• Experience with Adobe Analytics Workspace, segments and calculated metrics.
• Understanding of digital and website KPIs and performance metrics.
• Experience creating stakeholder-ready dashboards and reports.
• Strong analytical and communication skills.

Responsibilities

• Own and manage Adobe Analytics reporting for the website channel.
• Build and maintain dashboards and scorecards for website performance.
• Track and analyze core website KPIs (traffic, engagement, conversion, funnels).
• Translate business goals into clear metrics and insights.
• Provide actionable recommendations to improve website performance.
• Partner with marketing, product, UX and technology teams.
• Ensure data accuracy, consistency, and reporting standards.

Skills

Adobe Analytics

Dashboards & reports

Digital KPIs & metrics

Analytical communication

Tools

Adobe Analytics

Job description

Chryselys is a Great Place to Work Certified Pharma Analytics & Business consulting company that delivers data-driven insights leveraging AI-powered, cloud-native platforms to achieve high-impact transformations. We specialize in digital technologies and advanced data science techniques that provide strategic and operational insights.

• People — Our team of industry veterans, advisors and senior strategists have diverse backgrounds and have worked at top tier companies.
• Quality — Our goal is to deliver the value of a big five consulting company without the big five cost.
• Technology — Our solutions are business centric, built on cloud native technologies.

Role Overview

Department: Insights & Analytics | Reports To: Manager

• Analyze and derive actionable insights from digital marketing channels, leveraging tools like Google/Adobe Analytics, social platforms, and email campaigns.
• Provide recommendations and insights to optimize email campaign design and target audience engagement.
• Offer strategic insights on leveraging analytics in campaign strategies.
• Evaluate and optimize processes in paid media, website experience, and HCP engagement for improved efficiency.
• Partner with Business Partners to define key metrics and outcomes aligned with business objectives.
• Analyze target lists by combining separate data sets where needed, and provide segment options for targeting based on guidance.
• Support processes around data (aligning with XO templates and across FMT and Digital, data requests from Oasis e.g. for engagement).
• Support measurement planning and best practices — defining and aligning benchmarks.
• Data analysis and reporting — exceptional skills in analyzing/pivoting data to create integrated charts/visuals.
• Perform statistical analysis of digital metrics.

Key Responsibilities

• Own and manage Adobe Analytics reporting for the website channel.
• Build and maintain dashboards and scorecards for website performance.
• Track and analyze core website KPIs (traffic, engagement, conversion, funnels).
• Translate business goals into clear metrics and insights.
• Provide actionable recommendations to improve website performance.
• Partner with marketing, product, UX, and technology teams.
• Ensure data accuracy, consistency, and reporting standards.

Required Skills & Experience

• Strong hands-on experience with Adobe Analytics (Workspace, segments, calculated metrics).
• Solid understanding of digital and website KPIs and performance metrics.
• Experience creating stakeholder-ready dashboards and reports.
• Strong analytical and communication skills.

Preferred

• Understanding of tagging concepts, data layers, and digital measurement frameworks.
• Familiarity with CRO, A/B testing, and digital optimization concepts.
• Experience with additional BI tools (e.g. Tableau, Power BI).

Chryselys is proud to be an Equal Employment Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.