Senior Analytics Engineer

Programmers.io; India; On-site; INR 1,600,000 - 2,100,000; Full time

Job summary

Programmers.io in India seeks a Senior Measurement Engineer / MarTech Engineer to own and optimize our digital measurement ecosystem. You will ensure measurement accuracy, governance, privacy compliance, and actionable insights across digital channels.

You will design and implement GA4 and GTM, configure Server-Side GTM, develop data layers and attribution models, and work with BigQuery and SQL to support reporting and reconciliation.

Qualifications

• - 5-8 years of relevant experience in Digital Analytics, MarTech, Measurement Engineering, or related roles.
• - Proven experience managing enterprise-level analytics and measurement solutions.
• - Strong problem-solving and stakeholder management skills.
• - Excellent communication and documentation abilities.

Responsibilities

• Own end-to-end digital measurement and tracking infrastructure.
• Design, implement, and maintain tracking solutions using GA4 and GTM.
• Configure and manage Server-Side GTM environments to improve data quality and attribution accuracy.
• Develop and validate data layers, event tracking frameworks, and analytics implementation standards.
• Build and optimize attribution models to measure marketing effectiveness across channels.
• Work with large datasets using BigQuery and SQL for analytics, reporting, and reconciliation.
• Implement and maintain paid media tracking solutions including Meta CAPI, Google Ads Enhanced Conversions, and other marketing platform integrations.
• Ensure compliance with privacy regulations through Consent Mode V2, cookieless tracking, and governance best practices.
• Create dashboards and reporting solutions using Looker Studio and other BI tools.
• Partner with marketing, analytics, and engineering teams to improve data accuracy and business decision-making.

Skills

GA4

Attribution Modeling

Server-Side GTM

BigQuery

SQL

Looker Studio

Power BI

Google Tag Manager

Data Layer

Privacy Compliance

Tools

GA4

Google Tag Manager

BigQuery

SQL

Looker Studio

Power BI

Job description

We are seeking a highly skilled Senior Measurement Engineer / MarTech Engineer to own and optimize our digital measurement ecosystem. The ideal candidate will have deep expertise in analytics implementation, attribution modeling, server-side tracking, and marketing technology platforms. This role will be responsible for ensuring measurement accuracy, tracking governance, privacy compliance, and actionable business insights across digital channels.

Key Responsibilities

• Own and manage the end-to-end digital measurement and tracking infrastructure.
• Design, implement, and maintain tracking solutions using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Configure and manage Server-Side GTM environments to improve data quality and attribution accuracy.
• Develop and validate data layers, event tracking frameworks, and analytics implementation standards.
• Build and optimize attribution models to measure marketing effectiveness across channels.
• Work with large datasets using BigQuery and SQL for analytics, reporting, and reconciliation.
• Implement and maintain paid media tracking solutions including Meta CAPI, Google Ads Enhanced Conversions, and other marketing platform integrations.
• Ensure compliance with privacy regulations through Consent Mode V2, cookieless tracking, and governance best practices.
• Create dashboards and reporting solutions using Looker Studio and other BI tools.
• Partner with marketing, analytics, and engineering teams to improve data accuracy and business decision-making.

Required Skills

Analytics & Measurement

• Google Analytics 4 (GA4)
• Attribution Modeling
• Marketing Measurement Frameworks
• Server-Side GTM
• Client & Server Container Configuration
• Data Layer Architecture and Validation
• BigQuery
• Advanced SQL
• GA4 Export Schema

Paid Media Tracking

• Meta Conversion API (CAPI)
• Google Ads Enhanced Conversions
• Conversion Tracking

Privacy & Governance

• Consent Mode V2
• Cookieless Tracking
• Privacy-Focused Measurement
• Tracking Governance

Reporting

• Looker Studio
• Power BI (Preferred)

Preferred Industry Experience

Candidates from the following domains will be highly preferred:

• E-commerce
• Retail
• D2C Brands
• Performance Marketing Consultancies
• MarTech Organizations
• Marketing Analytics Consulting Firms

Qualifications

• 5-8 years of relevant experience in Digital Analytics, MarTech, Measurement Engineering, or related roles.
• Proven experience managing enterprise-level analytics and measurement solutions.
• Strong problem-solving and stakeholder management skills.
• Excellent communication and documentation abilities.

Must-Have Skills

Big Query, Server-Side GTM Google tag manager, GA4 Attribution (Google Analytics 4), GA4 Property Management