Data & Tag Specialist

Randstad Enterprise; India; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Randstad Enterprise is seeking a MarTech Data & Tag implementation Specialist toOwn GA4 and GTM configurations, oversee cross-channel tracking, and manage marketing data architecture for accurate measurement and reporting.

You will drive cohort analyses, implement tags, collaborate on API integrations, and deliver Looker Studio and DOMO dashboards for leadership reviews, while ensuring data quality and privacy compliance across campaigns.

Qualifications

• Bachelor’s degree in Analytics, Marketing, Computer Science, Data Science or a related discipline or relevant experience in digital analytics, tag management or marketing technology

Responsibilities

• Own GA4 (GA360) and Google Tag Manager configurations across web analytics.
• Perform cohort and funnel analyses; analyze GA4 event-level tracking using BigQuery.
• Implement conversion tags, programmatic advertising tools, and third-party media tracking.
• Collaborate with developers and marketing to define tracking requirements and API integrations.
• Conduct root-cause analysis on data discrepancies; QA testing; audit tracking after site updates.
• Analyze candidate job application funnels to identify drop-offs and optimize conversion flow.
• Build and maintain web dashboards in Looker Studio and DOMO for MBRO reviews.
• Perform technical SEO audits and evaluate cross-channel marketing efficiency across Google, Meta, and LinkedIn Ads.

Skills

GA4

Google Tag Manager

BigQuery

SQL

Attribution

UTM tracking

Looker Studio

DOMO

API integrations

SEO tools

Education

Bachelor's degree in Analytics, Marketing, Computer Science, Data Science or a related discipline

Tools

GA360

Looker Studio

Google Tag Manager

BigQuery

SEMrush

Google Search Console

Job description

We are looking for a MarTech Data & Tag implementation Specialist to own our web analytics and tagging ecosystem. You will manage Google Analytics 4, Google Tag Manager, cross-channel tracking and marketing data architecture, ensuring accurate measurement, attribution and reporting across all digital marketing activity.

Key Responsibilities

• Platform & Analytics Ownership: Maintain technical ownership of Google Analytics 4 (GA360) and Google Tag Manager, managing all web analytics configurations.
• Advanced Web Analytics: Execute cohort and funnel analyses alongside deep GA4 event-level tracking using BigQuery to evaluate user journeys.
• MarTech & Pixel Implementation: Implement conversion tags, programmatic advertising tools (e.g., Joveo), and third-party media tracking across platforms.
• Technical Collaboration & Scoping: Partner with developer and marketing teams to define tracking requirements, scope API integrations and produce Business Requirement Documents.
• Debugging, QA & Auditing: Conduct root-cause analysis on data discrepancies, perform QA testing, and audit tracking setups after site updates or refreshes.
• Funnel & Conversion Optimization: Analyze candidate job application funnels to identify drop-off points and optimize overall conversion flow.
• Reporting & Dashboards: Build and maintain web performance dashboards in Looker Studio and DOMO for MBR, QBR, and ABR reviews.
• SEO & Performance Analysis: Perform technical SEO audits and evaluate cross-channel marketing efficiency across Google, Meta, and LinkedIn Ads.

Key Expertise

• BigQuery & Data Engineering: Hands-on experience using BigQuery, SQL, scheduled queries, API integrations and blended datasets for advanced reporting
• Taxonomy & Multi-Touch Attribution: Proven capability to build and enforce strict cross-channel UTM frameworks and pixel setups that prevent unassigned data.
• BI Reporting & MarTech Tools: Skilled in developing dashboards in Looker Studio alongside practical experience with SEO/MarTech tools (e.g., SEMrush, Google Search Console).
• QA, Debugging & Data Governance: Comprehensive expertise in tracking QA, tag auditing, error debugging, and global digital privacy compliance.

Qualifications

• Bachelor’s degree in Analytics, Marketing, Computer Science, Data Science or a related discipline or relevant experience in digital analytics, tag management or marketing technology

Core Competencies

Business acumen | Problem Solving | Attention to Detail | Proactive | Ownership and accountability | Data-driven | Time management and prioritization | Conceptual thinking | Team player | Able to adapt to the company brand style | Experienced in working in a deadline‑oriented environment