Senior Analyst - TV Activation

Dentsu International Americas; Chennai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Dentsu India in Chennai is seeking an Account Manager to independently manage paid social campaigns from planning to optimisation, with hands-on ownership and stakeholder communication.

You will coordinate with analytics and creative teams, monitor KPIs and translate performance data into actionable recommendations, whilst coaching junior team members.

This permanent full-time role requires a Bachelor's degree and platform certifications are advantageous.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• 4–9 years of hands-on paid social experience with independent campaign ownership.
• Platform certifications (Meta, LinkedIn) advantageous.

Responsibilities

• Plan and manage end-to-end paid social campaigns across Meta, LinkedIn and others.
• Develop audiences, placements, creatives, budgets and bidding strategies.
• Build prospecting, retargeting and lookalike campaigns with quality setup.
• Monitor pacing and KPIs; troubleshoot delivery and tracking issues.
• Run tests on creative and audiences; optimize budgets, bids and ads.
• Present performance insights and next steps to clients and stakeholders.
• Coordinate with creative, analytics and media teams for integrated delivery.
• Review work, coach juniors and maintain campaign quality standards.

Skills

Paid social

Campaign management

Budget management

Analytics interpretation

Stakeholder communication

Education

Bachelor's degree in Marketing/Business/Communications or related field

Tools

Meta Ads

LinkedIn Ads

Google Analytics

Job description

The purpose of this role is to manage a team and provide direct support to delivery teams and their clients providing operational support of one or more elements of the end-to-end client lifecycle, including onboarding through offboarding, as well as campaign coordination, budget maintenance, reporting, and audit.

Job Description

Join Dentsu to accelerate your career and become a champion for meaningful progress!

In this role, you will independently manage paid social campaigns from planning and launch through optimisation, reporting and stakeholder communication. You will connect platform decisions to client objectives and guide analysts to deliver accurate work.

This role requires strong hands-on paid social expertise, end-to-end campaign ownership and the ability to translate performance data into actionable recommendations.

Account Manager

Level: L30

Key Responsibilities

• Plan, launch and manage end-to-end paid social campaigns across Meta, LinkedIn and other relevant platforms.
• Develop audience, placement, creative, budget and bidding approaches aligned with campaign goals.
• Build prospecting, retargeting and lookalike strategies and oversee campaign setup and quality checks.
• Monitor pacing, CPA, CPL, ROAS, conversion rate and other agreed KPIs; troubleshoot delivery and tracking issues.
• Run structured creative and audience tests and optimise budgets, bids, placements and ads.
• Present campaign performance, insights and next steps to clients and internal stakeholders.
• Coordinate with creative, analytics and other media teams to support integrated delivery.
• Review analyst work, coach junior team members and maintain campaign quality standards.

Qualification

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent relevant experience.

Certifications

• Relevant platform certifications, such as Meta and LinkedIn advertising, are advantageous.

Experience

• Approximately 4 to 9 years of hands-on paid social experience, including independent campaign or account ownership.

Location

DGS India - Chennai - Anna Nagar Tyche Towers

Brand

Paragon

Time Type

Full time

Contract Type

Permanent