Senior Analyst - TV Activation

Merkle; Chennai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Paragon in Chennai (DGS India) is seeking an Account Manager to own end-to-end paid social campaigns across Meta, LinkedIn and other platforms.

You will plan, launch, optimise, report results and present insights to clients, while coaching junior team members and ensuring campaign quality.

The role requires 4–9 years hands-on paid social experience and platform certifications; it is a permanent, full-time position.

Qualifications

• Bachelor’s degree in Marketing, Business or related field.
• 4–9 years hands-on paid social experience.
• Certifications such as Meta/LinkedIn advantageous.

Responsibilities

• Plan, launch and manage end-to-end paid social campaigns across Meta, LinkedIn and other platforms.
• Develop audience, placement, creative, budget and bidding approaches.
• Build prospecting, retargeting and lookalike strategies and oversee setup and QA checks.
• Monitor CPA, CPL, ROAS and other KPIs; troubleshoot delivery/tracking issues.
• Run tests and optimize budgets, bids, placements and ads.
• Present campaign performance and insights to clients and stakeholders.
• Coordinate with creative, analytics and other media teams.
• Review analyst work and coach junior team members.

Skills

Paid social management

Campaign planning & optimization

Stakeholder communication

Team coaching

Education

Bachelor’s degree in Marketing, Business, Communications or related field

Tools

Meta Ads Manager

LinkedIn Ads

Job description

Job Description:

The purpose of this role is to manage a team and provide direct support to delivery teams and their clients providing operational support of one or more elements of the end-to- end client lifecycle, including onboarding through offboarding, as well as campaign coordination, budget maintenance, reporting, and audit.

Job Description:

Join Dentsu to accelerate your career and become a champion for meaningful progress!
In this role, you will independently manage paid social campaigns from planning and launch through optimisation, reporting and stakeholder communication. You will connect platform decisions to client objectives and guide analysts to deliver accurate work.

This role requires strong hands‑on paid social expertise, end-to-end campaign ownership and the ability to translate performance data into actionable recommendations.

Role: Account Manager

Level: L30

Key Responsibilities:

• Plan, launch and manage end-to-end paid social campaigns across Meta, LinkedIn and other relevant platforms.

• Develop audience, placement, creative, budget and bidding approaches aligned with campaign goals.

• Build prospecting, retargeting and lookalike strategies and oversee campaign setup and quality checks.

• Monitor pacing, CPA, CPL, ROAS, conversion rate and other agreed KPIs; troubleshoot delivery and tracking issues.

• Run structured creative and audience tests and optimise budgets, bids, placements and ads.

• Present campaign performance, insights and next steps to clients and internal stakeholders.

• Coordinate with creative, analytics and other media teams to support integrated delivery.

• Review analyst work, coach junior team members and maintain campaign quality standards.

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Knowledge

Qualification

• Bachelor’s degree in Marketing, Business, Communications or a related field, or equivalent relevant experience.

Certifications

• Relevant platform certifications, such as Meta and LinkedIn advertising, are advantageous.

Experience

Approximately 4 to 9 years of hands‑on paid social experience, including independent campaign or account ownership.

Location:

DGS India - Chennai - Anna Nagar Tyche Towers

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

Requirements: