Account Manager - Paid Social

Dentsu International Americas; Chennai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Dentsu International Americas in Chennai is seeking an Account Manager to lead paid social campaigns across Meta, LinkedIn and other platforms. You will own end-to-end campaign delivery, from planning to reporting, and coordinate with cross-functional teams to drive client outcomes.

The role requires hands-on paid social expertise, strong data-driven decision making and the ability to translate insights into actionable recommendations for stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• 4–9 years of hands-on paid social experience with independent campaign ownership.
• Relevant platform certifications (e.g., Meta, LinkedIn) are advantageous.

Responsibilities

• Plan, launch and manage end-to-end paid social campaigns across Meta, LinkedIn and other relevant platforms.
• Develop audience, placement, creative, budget and bidding approaches aligned with campaign goals.
• Build prospecting, retargeting and lookalike strategies and oversee campaign setup and quality checks.
• Monitor pacing, CPA, CPL, ROAS, conversion rate and other agreed KPIs; troubleshoot delivery and tracking issues.
• Run structured creative and audience tests and optimise budgets, bids, placements and ads.
• Present campaign performance, insights and next steps to clients and internal stakeholders.
• Coordinate with creative, analytics and other media teams to support integrated delivery.
• Review analyst work, coach junior team members and maintain campaign quality standards.

Skills

Paid social

Campaign management

Client communication

Education

Bachelor's degree in Marketing or related

Tools

Meta Platform

LinkedIn Ads

Job description

The purpose of this role is to implement and execute Paid Search campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Job Description:

Join Dentsu to accelerate your career and become a champion for meaningful progress!

In this role, you will independently manage paid social campaigns from planning and launch through optimisation, reporting and stakeholder communication. You will connect platform decisions to client objectives and guide analysts to deliver accurate work.

This role requires strong hands-on paid social expertise, end-to-end campaign ownership and the ability to translate performance data into actionable recommendations.

Role: Account Manager

Level: L30

Key Responsibilities:

• Plan, launch and manage end-to-end paid social campaigns across Meta, LinkedIn and other relevant platforms.
• Develop audience, placement, creative, budget and bidding approaches aligned with campaign goals.
• Build prospecting, retargeting and lookalike strategies and oversee campaign setup and quality checks.
• Monitor pacing, CPA, CPL, ROAS, conversion rate and other agreed KPIs; troubleshoot delivery and tracking issues.
• Run structured creative and audience tests and optimise budgets, bids, placements and ads.
• Present campaign performance, insights and next steps to clients and internal stakeholders.
• Coordinate with creative, analytics and other media teams to support integrated delivery.
• Review analyst work, coach junior team members and maintain campaign quality standards.

Qualification

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent relevant experience.

Certifications

• Relevant platform certifications, such as Meta and LinkedIn advertising, are advantageous.

Experience

• Approximately 4 to 9 years of hands-on paid social experience, including independent campaign or account owners

Location: DGS India - Chennai - Anna Nagar Tyche Towers

Brand: Paragon

Time Type: Full time

Contract Type: Permanent