Account Manager - Paid Social

Dentsu International Americas, LLC; Chennai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Dentsu in Chennai is seeking an Account Manager to own and execute paid social campaigns end-to-end, from planning through optimisation, reporting and stakeholder communication. You will translate performance data into actionable recommendations and guide analysts to deliver quality work.

The role requires hands-on paid social expertise, cross-functional collaboration, and the ability to drive campaign success for client objectives.

Qualifications

• Hands-on experience planning and managing paid social campaigns.
• Ability to translate performance data into actionable recommendations.
• Experience leading or coaching junior team members.

Responsibilities

• Plan, launch and manage end-to-end paid social campaigns across platforms.
• Develop audience, placements, creative, budget and bidding approaches.
• Build prospecting and retargeting strategies and oversee setup and QA.
• Monitor KPIs such as CPA, CPL, ROAS, conversion rate and troubleshoot issues.
• Present performance insights to clients and internal stakeholders.
• Coordinate with creative and analytics teams to ensure delivery.
• Review work and maintain campaign quality standards.

Skills

Paid social campaigns

Campaign ownership

Data-driven optimisation

Client communication

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Meta Ads

LinkedIn Ads

Job description

The purpose of this role is to implement and execute Paid Search campaigns, in line with the agreed strategy, to maintain, develop and exceed client performancetargets.

Job Description:

Join Dentsu to accelerate your career and become a champion for meaningful progress!

In this role, you will independently manage paid social campaigns from planning and launch through optimisation, reporting and stakeholder communication. You will connect platform decisions to client objectives and guide analysts to deliver accurate work.

This role requires strong hands-on paid social expertise, end-to-end campaign ownership and the ability to translate performance data into actionable recommendations.

Role: Account Manager

Level: L30

Key Responsibilities:

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- Plan, launch and manage end-to-end paid social campaigns across Meta, LinkedIn and other relevant platforms.

- Develop audience, placement, creative, budget and bidding approaches aligned with campaign goals.

- Build prospecting, retargeting and lookalike strategies and oversee campaign setup and quality checks.

- Monitor pacing, CPA, CPL, ROAS, conversion rate and other agreed KPIs; troubleshoot delivery and tracking issues.

- Run structured creative and audience tests and optimise budgets, bids, placements and ads.

- Present campaign performance, insights and next steps to clients and internal stakeholders.

- Coordinate with creative, analytics and other media teams to support integrated delivery.

- Review analyst work, coach junior team members and maintain campaign quality standards.

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Knowledge

Qualification

- Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent relevant experience.

Certifications

- Relevant platform certifications, such as Meta and LinkedIn advertising, are advantageous.

Experience

Approximately 4 to 9 years of hands-on paid social experience, including independent campaign or account owners

Location:
DGS India - Chennai - Anna Nagar Tyche Towers

Brand:
Paragon

Time Type:
Full time

Contract Type:
Permanent