Account Manager - Paid Social

Merkle; Chennai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Paragon in Chennai is seeking an Account Manager to independently plan, launch, optimize and report on paid social campaigns. You will connect platform decisions to client objectives, guiding analysts to deliver accurate work and maintaining campaign quality across Meta, LinkedIn and other platforms.

This is a full-time, permanent role at L30 level. The role requires strong hands-on paid social expertise, end-to-end ownership, and the ability to translate performance data into actionable

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.

Responsibilities

• Plan, launch and manage end-to-end paid social campaigns.
• Develop audience, placement, budget and bidding strategies.
• Build prospecting, retargeting and lookalike campaigns.
• Monitor KPIs such as CPA, CPL, ROAS and troubleshooting.
• Present performance insights to clients and stakeholders.
• Coordinate with creative, analytics and other media teams.
• Review analyst work and coach junior team members.

Skills

Paid social

Campaign ownership

Stakeholder communication

Team coaching

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Advertising certifications (Meta)

Advertising certifications (LinkedIn)

Job description

Job Description:

The purpose of this role is to implement and execute Paid Search campaigns, in line with the agreed strategy, to maintain, develop and exceed client performancetargets.

Job Description:

Join Dentsu to accelerate your career and become a champion for meaningful progress!
In this role, you will independently manage paid social campaigns from planning and launch through optimisation, reporting and stakeholder communication. You will connect platform decisions to client objectives and guide analysts to deliver accurate work.

This role requires strong hands-on paid social expertise, end-to-end campaign ownership and the ability to translate performance data into actionable recommendations.

Role: Account Manager

Level: L30

Key Responsibilities:

• Plan, launch and manage end-to-end paid social campaigns across Meta, LinkedIn and other relevant platforms.

• Develop audience, placement, creative, budget and bidding approaches aligned with campaign goals.

• Build prospecting, retargeting and lookalike strategies and oversee campaign setup and quality checks.

• Monitor pacing, CPA, CPL, ROAS, conversion rate and other agreed KPIs; troubleshoot delivery and tracking issues.

• Run structured creative and audience tests and optimise budgets, bids, placements and ads.

• Present campaign performance, insights and next steps to clients and internal stakeholders.

• Coordinate with creative, analytics and other media teams to support integrated delivery.

• Review analyst work, coach junior team members and maintain campaign quality standards.

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Knowledge

Qualification

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent relevant experience.

Certifications

• Relevant platform certifications, such as Meta and LinkedIn advertising, are advantageous.

Experience

Approximately 4 to 9 years of hands-on paid social experience, including independent campaign or account owners

Location: DGS India - Chennai - Anna Nagar Tyche Towers

Brand: Paragon

Time Type: Full time

Contract Type: Permanent