Senior Analyst - TV Activation

dentsu; Chennai; On-site; INR 900,000 - 1,400,000; Full time

Job summary

Dentsu India in Chennai seeks a Senior Analyst to own and optimize paid social campaigns end-to-end. You will drive planning, launch, optimization and reporting across Meta, LinkedIn and other platforms, translating data into actionable recommendations for clients.

You will guide analysts, manage budgets and ensure quality across campaigns, while coordinating with creative and analytics teams for integrated delivery.

Qualifications

• Hands-on paid social campaigns from planning to optimisation.
• Strong ability to translate performance data into recommendations.
• Bachelor’s degree in Marketing, Business, Communications or related field.

Responsibilities

• Plan, launch and manage end-to-end paid social campaigns across Meta, LinkedIn and other platforms.
• Develop audience, placement, creative, budget and bidding approaches aligned with campaign goals.
• Build prospecting, retargeting and lookalike strategies with quality checks.
• Monitor pacing, CPA, CPL, ROAS and KPIs; troubleshoot delivery and tracking issues.
• Present campaign performance and next steps to clients and internal stakeholders.
• Coach junior team members and uphold campaign quality standards.

Skills

Paid social expert

Campaign management

Stakeholder communication

Analyst coaching

Education

Bachelor’s degree in Marketing, Business, Communications or related field

Tools

Meta Ads Manager

LinkedIn Campaign Manager

Job description

Senior Analyst - TV ActivationDentsu uses cookies, which are text files placed on your computer, to analyse how visitors use the site. These cookies are set by default but to disable them or for more information about cookies, please see our Privacy Policy. By continuing to navigate our site, we will assume you consent to our use of cookies.# Careers at dentsu## Senior Analyst - TV Activation申请: DGS India - Chennai - Anna Nagar Tyche Towers: 全职: 今天发布: 结束日期:2026年10月31日 (申请时间还剩 4 天): R1123644本职位负责管理团队并为交付团队及其客户提供直接支持,提供端到端客户生命周期(从启动到停用)中一个或多个事务的运营支持、营销活动协调、预算维护、报告和审计。**Job Description:**Join Dentsu to accelerate your career and become a champion for meaningful progress! In this role, you will independently manage paid social campaigns from planning and launch through optimisation, reporting and stakeholder communication. You will connect platform decisions to client objectives and guide analysts to deliver accurate work.This role requires strong hands-on paid social expertise, end-to-end campaign ownership and the ability to translate performance data into actionable recommendations.**Role: Account Manager****Level: L30**## Key Responsibilities:## * Plan, launch and manage end-to-end paid social campaigns across Meta, LinkedIn and other relevant platforms.* Develop audience, placement, creative, budget and bidding approaches aligned with campaign goals.* Build prospecting, retargeting and lookalike strategies and oversee campaign setup and quality checks.* Monitor pacing, CPA, CPL, ROAS, conversion rate and other agreed KPIs; troubleshoot delivery and tracking issues.* Run structured creative and audience tests and optimise budgets, bids, placements and ads.* Present campaign performance, insights and next steps to clients and internal stakeholders.* Coordinate with creative, analytics and other media teams to support integrated delivery.* Review analyst work, coach junior team members and maintain campaign quality standards.* undefined**Knowledge****Qualification*** Bachelor’s degree in Marketing, Business, Communications or a related field, or equivalent relevant experience.**Certifications*** **Relevant platform certifications, such as Meta and LinkedIn advertising, are advantageous.****Experience**Approximately 4 to 9 years of hands-on paid social experience, including independent campaign or account ownership.**Location:**DGS India - Chennai - Anna Nagar Tyche Towers**Brand:**Paragon**Time Type:**全职**Contract Type:**永久