Senior Analyst - TV Activation

Dentsu Global Services; Chennai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Dentsu Global Services in Chennai is hiring an Account Manager (L30) to lead end-to-end paid social campaigns, coordinating with creative, analytics and media teams. You will own planning, activation, optimisation and client communications to deliver impact across Meta, LinkedIn and other platforms.

The role requires hands-on paid social expertise, strong measurement skills and the ability to translate performance data into actionable recommendations for clients and internal teams.

Qualifications

• Hands-on paid social experience with end-to-end campaign ownership.
• Bachelor’s degree or equivalent in marketing or related field.
• Ability to translate performance data into actionable insights.

Responsibilities

• Plan, launch and manage end-to-end paid social campaigns across Meta, LinkedIn and other relevant platforms.
• Develop audience, placement, creative, budget and bidding approaches aligned with campaign goals.
• Build prospecting, retargeting and lookalike strategies and oversee campaign setup and quality checks.
• Monitor pacing, CPA, CPL, ROAS, conversion rate and other agreed KPIs; troubleshoot delivery and tracking issues.
• Run structured creative and audience tests and optimise budgets, bids, placements and ads.
• Present campaign performance, insights and next steps to clients and internal stakeholders.
• Coordinate with creative, analytics and other media teams to support integrated delivery.
• Review analyst work, coach junior team members and maintain campaign quality standards.

Skills

Paid social management

Campaign planning

Budget management

Reporting & analytics

Stakeholder communication

Team coaching

End-to-end campaign ownership

Education

Bachelor’s degree in Marketing / Business / Communications

Tools

Meta Ads

LinkedIn Ads

Job description

The purpose of this role is to manage a team and provide direct support to delivery teams and their clients providing operational support of one or more elements of the end-to-end client lifecycle, including onboarding through offboarding, as well as campaign coordination, budget maintenance, reporting, and audit.

Job Description

Join Dentsu to accelerate your career and become a champion for meaningful progress!

In this role, you will independently manage paid social campaigns from planning and launch through optimisation, reporting and stakeholder communication. You will connect platform decisions to client objectives and guide analysts to deliver accurate work.

This role requires strong hands‑on paid social expertise, end‑to‑end campaign ownership and the ability to translate performance data into actionable recommendations.

Role: Account Manager

Level: L30

Key Responsibilities

• Plan, launch and manage end-to-end paid social campaigns across Meta, LinkedIn and other relevant platforms.
• Develop audience, placement, creative, budget and bidding approaches aligned with campaign goals.
• Build prospecting, retargeting and lookalike strategies and oversee campaign setup and quality checks.
• Monitor pacing, CPA, CPL, ROAS, conversion rate and other agreed KPIs; troubleshoot delivery and tracking issues.
• Run structured creative and audience tests and optimise budgets, bids, placements and ads.
• Present campaign performance, insights and next steps to clients and internal stakeholders.
• Coordinate with creative, analytics and other media teams to support integrated delivery.
• Review analyst work, coach junior team members and maintain campaign quality standards.

Qualification

• Bachelor’s degree in Marketing, Business, Communications or a related field, or equivalent relevant experience.

Certifications

• Relevant platform certifications, such as Meta and LinkedIn advertising, are advantageous.

Experience

Approximately 4 to 9 years of hands‑on paid social experience, including independent campaign or account ownership.

Location

DGS India - Chennai - Anna Nagar Tyche Towers

Brand

Paragon

Time Type

Full time

Contract Type

Permanent#DGS