Senior Analyst - Paid Search

Dentsu Global Services; Chennai District; On-site; INR 600,000 - 900,000; Full time

Job summary

A leading global marketing firm is seeking a Senior Analyst - Paid Search to assist with planning, reviewing, and optimizing Paid Search campaigns. This role is crucial in supporting the team with reporting and managing client accounts. Key responsibilities include executing daily tasks, managing client data, tracking campaign performance, and providing insights on trends. Ideal candidates will have a proactive approach and be comfortable with data analysis.

Qualifications

• Experience planning, reviewing and optimising Paid Search campaigns.
• Ability to review client data to drive performance and insights.
• Proven skills in campaign reporting, pacing and QA.

Responsibilities

• Focuses on day-to-day execution.
• Proactively reviews and manages client data to ensure optimal performance on all campaigns.
• Tracks and reports on campaign results, gathers data analysis and participates in weekly calls.
• Generates campaign reports and is responsible for pacing, QA and trafficking.
• Provides initial insights on campaign trends to executives and planners.

Skills

Paid Search

Campaign optimization

Data analysis

Reporting

Client management

Job description

Senior Analyst - Paid Search

Dentsu Global Services

The purpose of this role is to assist with the planning, reviewing and optimisation of Paid Search campaigns whilst supporting the team in reporting and managing client accounts.

Job Description

Key responsibilities:

• Focuses on day‑to‑day execution.
• Proactively reviews and manages client data to ensure optimal performance on all campaigns.
• Tracks and reports on campaign results, gathers data analysis and participates in weekly calls.
• Generates campaign reports and is responsible for pacing, QA and trafficking.
• Provides initial insights on campaign trends to executives and planners.

Location

DGS India - Chennai - Anna Nagar Tyche Towers

Brand

Paragon

Time Type

Full time

Contract Type

Permanent

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Advertising Services