Senior Account Manager

SRV Media Pvt. Ltd.; Kolkata District; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

SRV Media Pvt. Ltd. in Kolkata is seeking a Senior Account Manager to lead a team of Account Managers and Executives, with a primary focus on media planning across platforms such as Google Ads, Bing Ads, and LinkedIn.

You will build and nurture client relationships, deliver data-driven advertising strategies, and ensure seamless collaboration with internal departments. This role drives measurable outcomes for our clients while upholding SRV Media’s commitment to excellence.

Qualifications

• 5+ years in account management with a focus on media planning and digital advertising.
• Prior experience in a digital marketing agency or media buying/planning role preferred.

Responsibilities

• Develop and manage media strategies for platforms like Google Ads, Bing Ads, and LinkedIn, ensuring campaigns meet performance goals and deliver ROI.
• Oversee the execution of paid media campaigns from brief to delivery, including budget allocation and optimization.
• Stay updated on industry trends and algorithm updates to keep campaignscompetitive and innovative.
• Regularly engage with clients to provide updates, insights, and performance reviews on media campaigns.
• Understand client objectives and translate them into actionable media strategies.
• Act as primary contact to ensure client satisfaction and retention.
• Collaborate with creative, content, and analytics teams to align campaign goals and deliverables.
• Coordinate with technical teams to ensure smooth campaign setup and troubleshooting.
• Facilitate internal meetings to streamline workflows and resolve challenges.
• Identify opportunities to upsell and cross-sell media solutions within existing accounts.
• Create presentations and pitches to demonstrate value of additional services.
• Prepare and deliver detailed campaign performance reports with actionable insights.
• Use analytics tools to measure and optimize campaign performance continuously.

Skills

Media planning

Account management

Digital advertising

Google Ads

Bing Ads

LinkedIn Ads

Analytics tools

Client handling

Tools

Google Ads

Bing Ads

LinkedIn Ads

Google Analytics

Job description

As a Senior Account Manager at SRV Media, you will oversee a team of skilled Account

Managers and Account Executives, with a primary focus on media planning across platforms

such as Google Media, Bing, and LinkedIn. Your role will include building and nurturing

client relationships, delivering data-driven advertising strategies, and ensuring

seamless collaboration with internal departments. This position is integral to driving

measurable outcomes for our clients while maintaining SRV Media’s commitment to

excellence.

Key Responsibilities:

Media Planning:

• Develop and manage media strategies for platforms like Google Ads, Bing Ads, and LinkedIn, ensuring campaigns meet performance goals and deliver ROI.
• Oversee the execution of paid media campaigns, from initial brief to delivery, including budget allocation, bidding strategies, and performance optimization.
• Stay updated on industry trends and algorithm updates to ensure campaigns remain competitive and innovative.

Client Relationship Management:

• Regularly engage with clients to provide updates, insights, and performance reviews on media campaigns.
• Understand client business objectives and translate them into actionable media strategies.
• Act as the primary point of contact, ensuring client satisfaction and retention.

Collaborative Cross-Department Coordination:

• Work closely with creative, content, and analytics teams to align campaign goals and deliverables.
• Collaborate with technical teams to ensure smooth campaign setup and troubleshooting.
• Facilitate regular internal meetings to streamline workflows and resolve challenges proactively.

Account Growth and Upscaling:

• Identify opportunities to expand services within existing accounts, focusing on upselling and cross-selling media solutions.
• Create comprehensive presentations and pitches to demonstrate the value of additional services.

Reporting and Analysis:

• Prepare and deliver detailed campaign performance reports with actionable insights, ensuring clients are informed of progress and outcomes.
• Use analytics tools to measure and optimize campaign performance continuously.

Requirements:

• Experience: 5+ years of experience in account management with a strong emphasis on media planning and digital advertising.
• Prior experience in a digital marketing agency or media buying/planning role is highly preferred.

Skills:

• Proficiency in Google Ads, Bing Ads, LinkedIn Ads, and related analytics tools.
• Strong understanding of media KPIs and the ability to optimize campaigns for CTR, CPC, ROI, and other performance metrics.
• Exceptional client handling skills, with proven experience in managing high-value accounts and achieving client satisfaction.
• Strong mentoring capabilities, conflict resolution, and decision-making skills.
• Data-driven mindset with excellent problem-solving, time management, and attention to detail.
• Excellent verbal and written communication and presentation skills.